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Nowadays, many businesses are using Twitter as a tool for connecting with their customers, building traffic to their sites and expanding their businesses. Here are some tips which will help you succeed in your Twitter marketing plan....
Twitter was never meant to be a social network. In fact, Twitter started life as an internal messaging service for a podcasting company just over seven years ago. But how things have changed. Did you know this about Twitter? Twitter has released some internal research that shows how multi-media rich its platform has become and also its increasing role as an effective buzz and engagement tool that can used by journalists, news organisations and users to increase their Twitter followers and retweets....
Vine is the hottest new kid on the block, and although people are still a little tentative about using anything that involved video, this is really helping to introduce a new medium to people in the least intimidating way possible. The thought of creating a 10-minute video is terrifying to a lot of people. A 6-second video? Well, that’s not so bad. Using Vine can be fun, but it can also be a promotional tool for your brand or content. So this week’s Brilliant Bloggers is filled with advice on making the most of this new platform....
The next shiny new thing in social media isn't necessarily a slam dunk.... Looking at Vine, there are some trends indicating that the Twitter-owned product has established itself as a worthwhile endeavor for communicators. Unruly recently conducted a study using 10 million Vine submissions as its data set and determined the following: - An average of 5 Tweets per second contain a Vine link. - 4% of the top 100 tracked Vines is branded content. - Weekends are the most popular time to share Vines. - According to Unruly co-founder, Matt Cook, vines that evoke emotional response are shared most frequently. On the flip side, Facebook has demonstrated how a new social-media product can land with a veritable thud. The company’s Home app has been described as a “flop,” and many are describing the smartphone home screen app as “too intrusive” and “pushy.”...
Although Vine was only released in January, it’s already made an impact in the world of citizen journalism, and it’s easy to see why – its ease of use, length constraints and accessibility make it the perfect platform for people to capture their own news, ready to share it with their friends and family on social media. In fact, Vine users have already made a start – in February, a Turkish journalist used the app to document the aftermath of a suicide bombing outside the U.S. embassy, barely a week after the app was launched. More recently, Vine user Doug Lorman shared a clip of the explosions at the finish line of the Boston Marathon. Timeliness played a part – the video was shared thirty minutes after the explosion, and was quickly disseminated online with over 100 RTs on Twitter alone....
It’s no secret that Twitter is a medium that most small businesses and nonprofits should at least dip their toe in. But what about Solution Providers? You may be using Twitter for your clients, but do you use it for yourself? If you don’t, now’s the time to start. Constant Contact recently blogged about a new report from Optify that shows, for B2B small businesses, Twitter is the most effective social network when it comes to generating new leads. Twitter accounted for 82% of all social media-originated leads. Sounds to me like it’s about time you take a look at this lead generating site! There are plenty of ways to begin to grow your presence and your client base.
As I look at where I am now, more than 18 months into my business, I am amazed. I have awesome clients, I just experienced my busiest month yet in April 2013, I have had the opportunity to inspire thousands of people through speaking engagements, including the 140 Conference in Montreal, which was another opportunity that arose through Twitter. I am producing our third Toronto Impact99 HR Summit, bringing 99 more business leaders together to ignite change in the workplace. I know I couldn’t have done any of it without social media. I also know I’m not alone. I believe that if organizations don’t find ways to engage their talent more successfully, offering purpose, autonomy and impact, they will lose top talent to entrepreneurialism. Twitter is only 140 characters away and there are stories like mine everywhere....
A few weeks ago, I alerted readers to the growing problem of Twitter spam and now news comes that this is not the domain of underground players but one where large brands and stars may also be playing, purchasing fake followers to puff up their social media presence. To understand how one identifies the presence of fake followers, a little pattern study must happen. In the case of someone who has purchased fake followers, the account generally sees a spike in user numbers followed by an equivalent drop in the number of followers about a month later. According to the New York Times, two Italian security researchers, Andrea Stroppa and Carlo De Micheli, are naming a few of the larger buyers of such fake followers, a list that includes brands like Pepsi, Mercedes-Benz and Louis Vuitton , politicians like Newt Gingrich, Representative Jared Polis and Russian Prime Minister Dmitri Medvedev, and the rappers 50 Cent and Sean Combs, known as Diddy....
Small business on a tight budget looking to promote their business in 2013 might want to consider making this the year they start tweeting. Twitter can be a great way to drive traffic to your website. Twitter is free to use and if done properly, tweeting can be a powerful tool in helping your site get found while raising your rankings on search engine results pages. One of the quickest and easiest viral campaigns you can start right away that can increase your SEO rankings is to start a Twitter petition....
Setting up a Twitter chat is really easy, especially for social media marketers who already know how to utilize the power of a Twitter account. All it takes is a set date, a topic, and a hashtag. You let people know it is happening, and ask them to tell others who might be interested. Then you carry on a conversation at the set time with anyone using that hashtag. But knowing how to set one up isn't always enough. If you want a few tips on how to best create a great chat, you should take a look at some that are already popular. Here are 15 hashtags that have created successful chats....
If you already know your hashtags, great. Use them. If you have an event or brand tag that is relevant to what you’re sharing, use it. To reach beyond your followers, you’ll want to take your topic and search hashtags that have gone out with the topic word(s). Six social media tools provide for this....
Twitter for Business: Read an updated checklist of everything your business needs to do on Twitter and start seeing great results.... Is Twitter a part of your social media marketing? Or have you let your Twitter marketing drop off lately? In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer. Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results....
Tweeting takes more time than it looks like it does and for CEOs, there’s always the fear that the wrong phrase or wording might slip out to a readily waiting and retweeting audience well into the hundreds of thousands.... ...Rather than focus on the “what ifs?” of the Twittersphere, it’s better to focus on the benefits that these 140 characters can give to CEOs whether they work in Fortune 500 companies or not. Coax your CEO slowly but surely into the world of hashtags and fail whales with these tips! Tell Them It’s Where the Customers Are At I’m not stretching the truth by any means with this one. CEOs may be more reluctant to join Twitter because they can’t see just how much of a return on investment their having and maintaining a presence there can afford them. In truth, no CEO’s presence goes unnoticed online – you build the Twitter account and the followers will come. Thousands of which are customers and fans of the brand. Josh James, CEO of Domo.com, is fully in my camp when he writes that social media is here to stay and that CEOs need to get on board with networking online, “The primary reason you have to be social is because that is where your customer lives. Even if you are not leveraging it to close business and interact with your customers, you have to spend enough time online to at least understand the shift in the world. This lack of engagement would be similar to 50% of the world using email with F500 CEOs holding out; or 50% of your customers shopping online but no CEOs trying it.”...
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Twitter’s latest ad product provides a call to action right inside a tweet — showing the company is finally creating marketing tools closer to the “bottom of the funnel.” Even as Twitter has grown into a media and marketing giant, not everyone is persuaded that the social media site is useful for selling things. As one marketer recently lamented to me, the platform’s effectiveness is hard to measure — and justify to clients — because “no one’s going to buy a car off Twitter.” [Update: Twitter says "au contraire" and sent this research] The perception, then, is that Twitter is useful for what the ad types call “top of the funnel” marketing — building brand awareness and so on — but that it has yet to deliver paying customers in the way that GoogleAdwords can. Today, though, it appears Twitter has responded with a new ad product that will make it easier for brands to assess what they get for their marketing bucks. The product, called a “Lead Generation Card,” lets marketers post expanded tweets that invite users to sign up for stuff right inside Twitter. The company showed what this might look in a blog post describing the product...
When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you? Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile. Check the infographic for a very useful overview of the top social media platforms for brands....
Do you want to know how to get more followers on Twitter? Many businesses are now using this social platform as part of their social media marketing strategy. I’ve put together seven tips to increase engagement and get more followers for your business tweets.....
...Just like talking about religion at a cocktail party, or mistakenly asking an overweight friend when their baby is due, sending an automatic direct message (DM) to a new Twitter follower is one of those things we’re told you should neverdo, but people do all the time anyway.... It’s been this way for years, even though… …endless blog posts have been written about how much people dislike auto-DMs, like… - Why You Should Never Auto DM On Twitter. - The Twitter Auto-DM Epidemic. - Two Things That Are Killing Twitter. - Twitter Auto-DM = Social Media #Fail - Thou Shalt Not Auto-Direct Message on Twitter. …stats have been posted showing their ineffectiveness…
At first tweet, Twitter can look like a jumble of irrelevant thoughts and an overwhelming flood of industry news. Businesses usually start using it by joining the crowd. They share content that can drive some traffic to their sites, but rarely maximize the potential of the micro-blogging platform. A lot of companies tweet in something of a vacuum: they scramble to get an interesting link or promote a new blog post, share it on Twitter and call it a day. Sure, that’s tweeting. But it’s also really, really boring. To actually build a strong, active following on Twitter, you need to establish a unique voice among your industry peers, prospects and customers. In short – stop being boring. Here are five ways to do that...
All small business owners and entrepreneurs should be sure to check out these Twitter accounts.... Small business owners and entrepreneurs who use Twitter only as a marketing tool for their businesses are missing out. The microblogging service can also be a huge resource for them in the day-to-day operation of their business. However, business owners must know the right accounts to follow in order to benefit from all that Twitter can offer. Here are 10 Twitter accounts that every small business owner and entrepreneur should be sure to follow. ...
Twitter is pretty cool for a 7-year old Twitter is cool and it does so many things so very well. In a crisis it's an important source for news, updates and tips. When you're researching, it can be a vital source of information for PR and marketing. ...I thought it would be fun to highlight a few of the unusual aspects of Twitter. After all, it is the weekend and inquiring minds need to know. It’s also a belated celebration of Twitter’s seventh anniversary (March 6, 2006).
Twitter has rapidly become a vehicle for brand marketing and reinforcement, but keep in mind that it’s only partially a broadcasting channel. Many companies are using it as a one-way broadcaster of 140-character messaging, instead of using it to engage followers. Startup Nestivity, which develops community software tools for Twitter, has come up with a list of the top 25 brands that best utilize Twitter for customer engagement. The list was developed from a study, conducted by Evolve Capital and by Dr. Natalie Petouhoff of the UCLA Anderson School of Management, that was designed to measure brand engagement in that social channel. The research focused on traffic for the 100 most followed brands, and looked at how relationships were created and maintained with customers, influencers or advocates....
Twitter has finally crossed the rubicon and will allow advertisers to target ads to you based on the words that you tweet. specifically, the feature is called ‘keyword targeting in timelines‘, and its available today in 15 languages and all markets. Twitter previously used the content of tweets to fill out its interest graph for advertisers, but this update brings laser targeting based on the topics that you tweet about to the product.
Twitter uses the example of a person who tweets about enjoying an album from a band. A local venue could use a combination of Twitter’s location-based targets along with a keyword tuned to that band to pop an ad with a link to buy tickets to that band into the user’s timeline as a Promoted Tweet. Twitter stresses that they’re not showing more ads in anyone’s timeline, they’re just going to be showing better targeted ones. And users will still be able to voice their disinterest by dismissing un-relevant Promoted Tweets.
The ad targeting is also “based on the keywords in their recent Tweets and the Tweets with which users recently engaged.” That engagement could come in the form of retweets, favorites and other actions....
If all of the business to business marketers could come up to the front of the room please? Now, could you raise your hand if you think Twitter is the number one social platform for business? Hmm…wow, B2B Marketing is right. 85% of you chose Twitter as your number one social platform. LinkedIn? A close second with 82%. YouTube and Facebook? 77% and 71%. Finally, Google+? (Quick count) Yep, 36%. That’s actually higher than I expected so go Google....
Instead of wasting time collecting followers, focus your energies on improving engagement with your Twitter followers. Here's how.... ...One of the biggest mistakes a company can make is following other Twitter accounts that have nothing in common with the company or collecting Twitter followers that do not share the same interests as the company. Instead of wasting time on collecting followers, focus your energies on improving engagement with your Twitter followers. Most small businesses have limited resources and cannot afford to have inefficient social media marketing campaigns....
"Sometimes it takes the little guy to figure out how to make something like Vine pay." When Vine, Twitter's six-second video sharing platform, first came out in January, brands fell over themselves to embrace the new medium. Red Vines probably got the most capital out of its initial #Vineception video. (It has only posted six videos in the 74 days since.) But four months later, Vine is the number one free app in the U.S. App Store and not showing any signs of slowing down. And while brands have had fun on the sharing tool, it looks like a small peanut butter company is one that's actually going to make it profitable....
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