Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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LeakedIn: Check if your LinkedIn password was leaked with this tool

LeakedIn: Check if your LinkedIn password was leaked with this tool | Public Relations & Social Marketing Insight | Scoop.it
From thenextweb.com - June 7, 2012 11:03 PM

The LinkedIn password release debacle is still in full swing, as millions discover that their account was potentially compromised. I recommend that you, no matter what, change your password ...

 

However, if you want to see whether or not your account was specifically made unsafe, there is an answer. Meet LeakedIn (ten points to its creators for the name), which will hash your password client side, and check that value against what leaked. It’s a safe way to check and see if your password was lade bare. [As always: use at your own risk.]

 

Oh, and if you were compromised, you get one of these, I just found out:...

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Do You Have Your LinkedIn Company Page Yet?

Do You Have Your LinkedIn Company Page Yet? | Public Relations & Social Marketing Insight | Scoop.it
From waynebreitbarth.wordpress.com - May 25, 2012 11:05 PM

LinkedIn claims there are almost 2.5 million companies that have company pages on their site, yet when I ask the question (which I did to eight different audiences this past week), “Does your company have a LinkedIn company page,” I get a positive response from about 25 percent of the audience.

 

I just don’t get it, so I am going to stop trying to figure out how the math works (or doesn’t work) and share ten reasons why I feel you should take advantage of this great LinkedIn feature....

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LinkedIn Will Outlive Facebook. Here’s Why

LinkedIn Will Outlive Facebook. Here’s Why | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - April 26, 2012 10:57 PM
Facebook's latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid.

 

...That's a hopeless quest, though. Facebook may be many things, but it's not cool any longer. It lost that imprimatur back when it allowed corporate pages (yes, even yours) and advertising....

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5 Reasons Linkedin is Boring in a Good Way | Convince & Convert

5 Reasons Linkedin is Boring in a Good Way | Convince & Convert | Public Relations & Social Marketing Insight | Scoop.it
From www.convinceandconvert.com - April 3, 2012 5:00 PM
Is LinkedIn Boring? Maybe, but Anthony Juliano describes 5 reasons why LinkedIn's hyper-focus on business and professional endeavors is a good thing.

 

...So, are they right? Is LinkedIn boring? The honest truth is that it can be–certainly as compared to the likes of Facebook, Pinterest, and Twitter. But is LinkedIn’s lack of “sex appeal” a bad thing? In reality, the fact that LinkedIn is boring may actually be one of its greatest assets. Here are a few reasons why....

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LinkedIn Power Tips: Recommendations and Referrals | Writing On The Web by Patsi Krakoff, The Blog Squad

LinkedIn Power Tips: Recommendations and Referrals | Writing On The Web by Patsi Krakoff, The Blog Squad | Public Relations & Social Marketing Insight | Scoop.it
From writingontheweb.com - March 7, 2012 10:41 PM
LinkedIn is quickly becoming the social networking site for professionals. Here are power tips on using the LinkedIn recommendations feature for referrals.
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Why don’t PRs make better use of LinkedIn groups? | Earlin' PR abuse

Why don’t PRs make better use of LinkedIn groups? | Earlin' PR abuse | Public Relations & Social Marketing Insight | Scoop.it
From www.speedcommunications.com - February 7, 2012 4:10 PM

Most savvy PR people look at the virtues of LinkedIn as a media for communicating with B2B audiences.

 

So why do we use LinkedIn groups so badly for communicating with other PR and comms people? While Twitter has emerged as a useful information and opinion-sharing tool, with many of us making new connections and gaining new insight through content shared – with rivals, prospective clients/agencies, journalists, colleagues and industry contacts – LinkedIn by comparison seems to be a dumping ground for drudgery.

 

Just take stock of some of the content that has been circulated on the LinkedIn groups (PR, comms, brand reputation, social media) I’m a member of this week already...

 

[Good reminder from Steve Earl - JD]

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13 Brands Using LinkedIn Company Page Features the Right Way

13 Brands Using LinkedIn Company Page Features the Right Way | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - June 7, 2012 1:52 PM
Review 13 examples of brands using LinkedIn company page features effectively.

 

We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential?

 

Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance. While it was still difficult to find examples of businesses effectively using all of the company page features at their disposal, it was a bit easier to find some great examples of individual feature use. Looks like some of you may have gotten the hint! Let's take a look at some of the admirable use cases of the main LinkedIn company page features to inspire you to give your LinkedIn company page a little more love. You want to leverage LinkedIn's lead gen potential for your business as much as possible, right?...

 

[Excellent examples of top LinkedIn pages - JD]

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LinkedIn Vs Facebook: Who's The Best At B2B [Infographic]

LinkedIn Vs Facebook: Who's The Best At B2B [Infographic] | Public Relations & Social Marketing Insight | Scoop.it
From www.simplyzesty.com - May 17, 2012 10:18 PM
We've said it on the blog many times before, but if you're looking for a place to do B2B, LinkedIn is the place to go.

 

Not only can you create new connections, but in comparison to other social media sites, its four times better for B2B leads and almost three times more effective for generating new business leads.
However, that doesn’t mean that you should focus solely on just the one site. It’s important to broaden your range as you can practically generate leads from anywhere and have at least two or three different sites to help you reach as large an audience as possible....

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Linkedin finally arrive at the party with beautiful iPad app

Linkedin finally arrive at the party with beautiful iPad app | Public Relations & Social Marketing Insight | Scoop.it
From www.simplyzesty.com - April 26, 2012 6:29 PM

The biggest social network for professionals in the world, Linkedin, has finally arrived to the party and launched their own iPad app. Up until now, users had been stuck with a small iPhone version which was only introduced late last year.


The app is a massive improvement on the tablet experience and is packed full of the usual features you would expect from the world’s biggest business social netwok. I felt that the iPhone app was actually a huge improvement on using the badly designed clunky website and the app takes things even further as the perfect way of browsing the site while on the go....

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LinkedIn Beats Twitter and Facebook In Lead Generation | The Content Strategist

LinkedIn Beats Twitter and Facebook In Lead Generation | The Content Strategist | Public Relations & Social Marketing Insight | Scoop.it
From contently.com - March 25, 2012 10:53 PM

LinkedIn, compared to Facebook and Twitter, is 277% more effective than the two social media giants when it comes to generating marketing leads, according to recent reports....

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Ten Tips for Creating Dialogue in Your LinkedIn Group | Hypertext

Ten Tips for Creating Dialogue in Your LinkedIn Group | Hypertext | Public Relations & Social Marketing Insight | Scoop.it
From text100.com - February 10, 2012 5:12 PM
How to generate discussion when things get stale in your LinkedIn group.

 

...which makes it a very powerful tool for B2B communications. Further evidence of this is the report presented by HubSpot recently, which says that LinkedIn is almost 300 percent more effective when it comes to generating leads, compared with Facebook and Twitter....

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Study: LinkedIn top social media site for journalists

From www.prdaily.com - September 3, 2011 6:36 PM
Communicators and PR pros should be available and prepared for inquiries on social networks, survey says.

 

92 % of journalists have a LinkedIn account.

 

"It comes as no surprise more BtoB journalists are participating in social media sites, especially LinkedIn," Mike Neumeier, principal of Arketi Group, says, "LinkedIn provides an online outlet for them to connect with industry sources, find story leads and build their professional networks."

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