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Who doesn’t love a great quote?I culled together 10 inspirational quotes for marketing and public relations professionals to get us excited. Today is a great time to be a marketer. Hopefully, these quotes will help guide you through today’s social media and content marketing world....
As a society, we love food. That's really all there is to it.
Traditional advertising on the other hand ... not so loved. When it comes to mediums such as billboards, many businesses struggle to determine whether or not it's worth the investment anymore -- except for these brands, that is.
By combining food and advertising, the following 10 brands were able to create some jaw-dropping creations that commanded the attention of their hungry audience....
Your memory of 2014 won’t be defined by those things. Instead, you’ll remember the Ebola outbreak, Lavern Cox, Ferguson, LeBron’s return home, the World Cup, True Detective, missing flight MH370, and maybe even Alex from Target.
These and many other cultural and political moments shaped the year and will continue to be part of our conversations in 2015. To commemorate these events, Beutler Ink created Here’s to 2014!, a graphic featuring 91 memorable moments. The poster is a follow-up to the 2013 edition, which featured Miley Cyrus, Prince George, and Pope Francis...
From retro juice cartons to floral fashion campaigns, these botanical marketing examples look to nature for inspiration. Drawing from the fashion world's recent obsession with botanical prints, this list of marketing strategies aims to influence consumers with the help of vivid visuals and transparent packaging designs.
Whether turning to vibrant floral imagery or focusing on a product's natural ingredients, reputable companies are choosing to affect their consumers with this bold and eye-catching branding concept.
These botanical marketing examples include food and beverage packaging designs that are adorned with plant graphics along with fierce fashion campaigns that are lensed against floral backdrop vignettes....
Advertising is often very difficult, but fortunately there are many different strategies to creating the perfect ad. In the age of image-based social media and infographics, many businesses are focusing their ads around a single large image meant to draw viewers in. Others are taking a slightly modified approach to traditional advertising. Instead of telling consumers why they need a product, they’re showing them.
Some businesses are literally turning the world upside-down with their ads. These ads encourage people to reflect on the world around them, so it will stick with them long after they see it. Here are 40 of the most creative advertisements out there. Hopefully these will inspire you to launch your own perfect ad campaign...
...If you happen to be on a road trip this August, driving down a highway through the middle of nowhere in North Dakota or New Mexico, you may suddenly see a giant modern painting at the side of the road in between fast food ads. In suburban malls, classic photographs will replace posters advertising movies or mobile phones. In cities, art will sprawled across buses and subway posters. All around the country, 50,000 billboards that normally try to sell something will be transformed into art.
Art Everywhere US is the American version of a project that began last summer in the U.K., where 22,000 billboards and poster sites were covered with British art. The event this year will be the largest outdoor art show that has ever happened....
It's not:
Is my price low enough?
Is it reliable enough?
Do I offer enough features?
Am I on the right social media channels?
Is the website cool enough?
Am I promising enough?
No, the most important question in marketing something to someone who hasn't purchased it before is,..
There are two kinds of advertisements: ads that blend in, and ads that captivate our attention. I’ll be taking this opportunity to focus on the latter category.
These are the head-turners that leave us with an unexpected smile. They’re the ads we don’t see every day, and the ones we applaud for their raw creativity and clever execution.
So take a gander at some of the best advertising methods I’ve come across, and add your thoughts at the end if I’ve missed anything noteworthy....
In his brilliant pitch for Kodak's slide machine, Mad Men's Don Draper teaches you an important lesson about how to speak about your product, cause or idea.
Technology and marketing tactics have changed the game, but there are some Sterling/Cooper approaches we can apply to social media today.... ... I like to think of my Mad Men marathon as research. As I get further into the seasons, I am sure I will come across many more similarities between us and them. In some ways it’s comforting to see that, although we are rapidly moving towards a more digitally enhanced world, the core values stay the same. These are valuable messages that we can take away from Mad Men and apply to social media marketing today: Build Relationships, Know Your Audience and Be Creative. So next time you’re staring blankly at your screen, do yourself a favor. Pour a whisky, inhale some cigarette smoke and transport yourself into the office of Don Draper, but most importantly, get inspired....
From time to time we like to show you different sources of inspiration. From logos to icons, from print tobranding, we always like to show you that you can find inspiration in a lot of different designs, including package design. Packages are amazing for a group of reasons, but I believe that most important task of a package is to represent a product while catching the client’s attention. In package design we can find great examples of typography, textures, proportions, colors and much more. Remember to click on the images to read more about each design....
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Designing newspapers, magazines and books has become particularly challenging as digital takes over most of our communications. While we must learn to adapt our concepts to various screen sizes, paper will always be an essential medium for creative expression.
Throughout this article, I’ll introduce 50 incredible newspaper designs (and the design lessons they bestow) to inspire your work....
Some call it growth hacking. Others call it optimization. But what we’re all talking about, really, is crazy smart, innovative, results-driven, product-focused marketing that has an outsized impact on your company’s growth and bottom line.In certain circles, the term of art is traction.
Traction is what separates fledgling startups from international brands and it’s the name of a one-day, one-track event that brought dozens of founders and growth champions from tech giants like Twitter, LinkedIn, Dropbox, Hootsuite, Marketo, HubSpot, and PlentyofFish to Vancouver last month.
The day was filled with actionable insights and examples of how small tests, tweaks, and tactics can make or break your business. Here are some of our key takeaways....
Social media managers pride themselves on coming up with fresh ideas and interesting content. Likewise, business owners and entrepreneurs active in social media need to stay compelling and helpful. It’s how ibusinesses maintain relevance and add value to our social streams.
One of the best places to find inspiration is from other creatives. Reading online marketing quotes from some of the top social media marketers around the globe inspires me to want to work harder, and better. So hopefully these online marketing quotes can have the same effect on you....
Think Nike: just do it. Think Apple: Hello. Think EA Games: Challenge Everything.
If your campaign speak keeps going and going and going like the Energizer Bunny, you may wear people out before they catch up with your this. Make it simple. Get on your Harley-Davidson until you can define your world in a whole new way.
Thinking big about speaking simply is power.
Complexity is difficult. Complexity will drown in the noise.If you can’t speak simply about whatever this is, take a step back, think bigger about simplicity. Do something different with this. Look at the heart and soul of this. Simple will rise above the noise.
Think Big. Speak Simply.
"Do you know how big a change that is?" he recalls Jobs saying. "I don’t have time to redesign the store."
It seemed like that was that, but 10 minutes later when the pair walked into the meeting, Jobs immediately spoke up.
"Well, Ron thinks our store is all wrong," Jobs said. "And he’s right, so I’m going to leave now. And Ron, you work with the team and design the store."
Even though it would take longer to open the store because of the redesign, Jobs knew that it was worth taking the extra time to get it right.
"It’s not about speed to market," Johnson says. "It’s really about doing your level best."...
A lot goes into a great logo design. While a logo seems like just a little thing to create, it represents an entire company or brand, and must convey identity, values, and more. You can’t think of it as just a “little” design job. It can be the most important design a company has, and one that guides future design and branding decisions. With this guide you’ll learn all the steps necessary for creating a fantastic logo for your own project or a potential client’s.
Brilliant Ads is a Twitter account that showcases “the most creative, unique, remarkable and powerful advertisements, signs and marketing-related things from around the world.” The ads featured range from small scale advertising by smaller companies to campaigns by big corporations like McDonald’s and Nike, all bound by a common thread of out-of-the-box ideas and innovation....
I was lucky to start my social media journey when people were still trying to figure things out. It was a quiet place focused on people and relationships … almost to a fault. The pioneers in this space were radically anti-company, anti-advertising, and anti-measurement. I can remember one Chris Brogan rant in particular when he literally yelled at a corporate audience “This is not about your stupid company.”
Today, it is nearly ALL about your stupid company. The social web is like a carnival midway with shrill hucksters barking at you to come over to their stand.
And here is what most people have forgotten — Business has always been built on relationships, not people yelling at you. Social media used to be an extraordinary opportunity to build those relationships. And, it still can be....
Here it is. The 100+ Best Slides From Cannes Lions 2012. Now if you’ve been to the Cannes Lions International Festival of Creativity, you’ll know the vast array of amazing content on offer, but perhaps the only challenge you’ll have all week, is choosing what sessions to attend.
So, as he always does, my good friend Jesse Desjardins (@JesseDee) has curated the 100+ Best Slides from the entire Cannes Lions Festival, meaning if you missed a session, couldn’t remember that kick-ass slide or spent your whole Cannes Lions trip partying on the beach, you can utilise some of this to convince your boss you might have actually went to the sessions!...
The Kardashians are social media marketing and branding superstars. Here's how you can Keep Up with the Kardashians on your own social media networks.... Love them or hate them, the Kardashian family knows how to market themselves. Okay, so they have a reality TV show, or four, that helped propel them to the highest levels of fame. But they are still social media marketing and branding superstars. So here's how you can Keep Up With The Kardashians....
Award-winning fashion designer John Varvatos teamed up with design agency Mode Design Group (MDG) to create a custom, limited edition bottle for tequila brand Patrón this holiday season. Varvatos designed a Guitar headstock and tuning pegs along with Patron's Bee symbol to function as the stopper on a bottle of for Patrón Añejo for the 2012 holiday season, alluding to the rock n' roll vibe of both the fashion designer and the tequila brand.... [Is that cool, creative design or what? ~ Jeff]
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