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Via Marteq 
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Here’s a great presentation from Joe Pulizzi, author of Epic Content Marketing and founder of the CMI (Content Marketing Institute) on 20 epic examples of content marketing (listed below) that cut through the noise, commotion, and bad information that is right now cluttering up your customers’s digital space. All offer compelling original or curated content, consistently delivered (they are not one off ‘campaigns’) and targeted at a specific audience. More importantly, all are useful. They help people do the stuff they do (some more than others). In other words, good content marketing is a type of branded utility. In fact, we believe that the content marketing sweet spot lies in the overlap with branded utility marketing. The first and most important question in content marketing is ‘How Can I Help You?’ Via Jeff Domansky
Jeff Domansky's curator insight,
September 16, 2013 2:32 PM
Looking for winning examples of content marketing? Great selection from Joe Pulizzi via Paul Marsden.
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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Via janlgordon
janlgordon's comment,
June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight,
September 5, 2013 3:11 PM
Do people actually read the content? Will it keep them following you?
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Great post from @TMGmedia correctly defining the work horse of any content marketing - your BLOG. Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight,
March 18, 2013 11:23 PM
Don't Be Fooled, Blogs Rule Influence and Conversion Social nets form a vibrating membrane of marketing communications. Social nets vibrate and bang off each other like bumper cars. Social signals are the confirming truth of the new SEO and so very important, but when it comes to conversion and sharable influence your BLOG rules. Note: yes those are Magnetic Poetry Kit words, the cool gift item created by David Kapel the gift company I co-founded brought to market all thos years ago :).M
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An infographic about how to measure the success of content marketing campaigns.
Content marketing has generated a lot of buzz this year, but how do you measure content marketing success? Based on a survey of over 1000 marketing professionals, here's an infographic from Pardot on how to measure the results of content marketing.
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Sara Bozanic: "Marketers and designers are finally moving into a new era – the era of transmedia. The previous era, which was characterized by a huge platform obsession approach, is over. But what does it all mean?"
...Transmedia is a storytelling technique, which happens across multiple media platforms, but in a platform appropriate way.
Content is spread across several media simultaneously. It’s not just about digital media, but also a combination of several traditional channels or a combination of both, such as the environment, radio, TV, web, mobile, etc.
3 Main Phases of Development
[Here's a useful overview of Transmedia storytelling ~ Jeff] Via The Digital Rocking Chair, Jeff Domansky
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B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research. Via massimo facchinetti
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The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible. Via janlgordon
janlgordon's comment,
June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
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It is vital for organizations to examine their content creation strategies in light of the rapidly evolving content marketing industry. Find out what we see as 12 essential roles for the future.... ...As Robert Rose says, “In many businesses (especially in B2B), the marketing department is an order-taking, tactical function that runs on the hamster-wheel of demand generation, trying to keep up with “client” orders for new collateral, press releases, case studies and, at times, marketing-qualified leads (MQLs).” If our new call to arms is around creating and growing owned audiences, it’s clear that our marketing skill sets may be, well, a bit out of date. The new roles of content marketing While there is no perfect structure for a marketing organization, it’s apparent that we are starting to see marketing departments transform themselves into publishing organizations. And with that transformation comes a shift in the key business roles that marketers must now fill. Don’t think of the list below as new job titles, per se, but rather as the core competencies that need to be accounted for across the enterprise... Via Jeff Domansky
Agnes Furst's curator insight,
August 12, 2013 6:30 PM
Some pretty cool ideas about a brand new marketing department layout.
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By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing... Via Sam Stern, Tom George, contentmarketingdigest
Jeff Domansky's curator insight,
January 4, 2013 3:22 PM
Good quick reference and content marketing planning tips.
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Enhance your content marketing with SlideShare
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A good, basic overview with some decent stats that can assist with your 2014 planning.
excellente présentation sur le thème de l'inbound marketing et particulièrement sur l'automatisation de la démarche.