Want More Marketing Qualified Leads? Run an Inbound Funnel Campaign | Digital-News on Scoop.it today | Scoop.it

How to you generate more marketing qualified leads? Why, you run an inbound marketing funnel-focused campaign! Here's how to get started.The purpose of this article will be to outline a campaign process you can use to generate a marketing qualified lead.


This includes a website visitor clicking on a call to action, downloading an information qualifying offer from a landing page, email nurturing and downloading a marketing qualifying offer.Today I’d like to teach you about how a campaign works, and give you a scenario that you can adapt and reuse in your own inbound marketing strategy. But, we need to first speak a little bit about your sales funnel....


Via Jeff Domansky