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While most of what will happen in the future may be a surprise, I believe that there are a lot of things that will happen in the media and marketing industry in the near future that aren’t that hard to predict -- certain things so likely to occur, they are almost inevitable. In fact, you could view them as near certainties.
Why try to predict the future when you’re almost certain to be wrong on many points? If you are trying to prepare for -- or exploit -- how key trends will evolve, you need to have a point of view on the future, so I never mind sticking my neck out on predictions. In that vein, I will offer up four near certainties to occur over the next five years in our industry. Here they are....
Via Jeff Domansky
Four trends that will definitely be there in 2019.