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Scoop.it!
5stardelhihotels's curator insight,
December 11, 2013 1:07 AM
nice post
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Scoop.it!
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Rescooped by Thomas Faltin from Must Design |
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Working on http://www.curecancerstarter.org has been a lesson in web 3.0. Not QUITE here yet but BIG hints of What's Next include:
* The Cloud changes what and how we store.
* When you change what we store you change information architecture.
* You can see the beginning of "appification" of everything (smaller amounts of code executed faster and then updated frequently).
* Websites are becoming contingent on two THEMS (visitors and users of the Content Management System backend).
This last bullet is where the real design revolution lives. Once we design "what if, then..." contingent frameworks based on the needs of visitors (fully modeled based on personas and segments) and those using the CMS we've built we are DESIGNING less and THINKING more.
Each time we've placed limits on how our CMS will be used we've seen the need for LESS structure and more freedom. The logic of WHAT IT, THEN.... dictates a different approach to "designing a website".
This new approach will be less DESIGN and more flexibility, frameworks and user controlled functionality. Web designers, and this is not a new idea from me LOL, are becoming more like video game designers creating environments and contingent presentations.
So prepare to DESIGN less and LISTEN more as you use the new tools of web 3.0 to think in terms of contingencies and environments.
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Rescooped by Thomas Faltin from Must Design |
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When I was starting out with Web and graphic design, I was always wondering about the fonts that real designers use.
Note where Hevetica comes in :).
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Rescooped by Thomas Faltin from Must Play |
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This article is about User experience and Gamification and aims to define common touch points and scenarios.
Great article on what to gamify in your website's User Interface (everything) and how (carefully).
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Rescooped by Thomas Faltin from Daily Magazine |
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![10 Ways You Will Convert More Customers With Easy To Apply Psychology [Infographic] | Digital-News on Scoop.it today | Scoop.it](https://img.scoop.it/sLW0ERHrYEihPGFjksNaEzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Excerpted from article:
The “secret” to more sales is as simple as understanding just what your buyer wants (and expects) from your business.
We are all different, but in many instances our brains are prone to react in a similar manner.
Understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services.
In this Infographic are 10 studies that reveal such insights into the minds of your customers.
1. Setting Minimums Helps Customers Break Through Action
2. Create Better Brand Engagement by Labeling Customers
3. Learn How to Sell to Your 3 Types of Buyers
4. Admit to Shortcomings in Order to Highlight Your Strengths
5. Implement Urgency… the Smart Way!
6. Appeal to the Need for Immediate Satisfaction
7. Don’t Be Afraid to Make an Enemy
8. Stand for Something that Customers Support
9. Create Persuasive Arguments by Playing Devil’s Advocate
10. Keep Customers on Their Toes
Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World
To deepen the points just mentioned read the full article here:http://bit.ly/UbnfAU
Marty Note [great tips and write up by Agostino. Kudos to @GregoryCiotti for some great conversion work. He has a free ebook on the link too. Going to download his book and report back.)
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Rescooped by Thomas Faltin from Must Design |
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Top 10 Design Revolution Scoops of All Time
http://sco.lt/7FcZ4T Infographic - Color Is Master Of Us All
http://sco.lt/59W02L Blog Post - 20 Web Design Trends In 2013 From Responsive To Storytelling
http://sco.lt/6HpSpF Blog Post - Top 10 B2B Website Designs
http://sco.lt/6gwzxp Blog Post - Learning GREAT Website Design From Websites That Suck
http://sco.lt/8bGgwD Infographic - Latest Trends in Web Design
http://sco.lt/7Dw7ov Blog Post - Pledge Allegiance To The Red, Black and White Website Designs For Inspiration
http://sco.lt/5deXxZ Infographic - The Role of Color in Marketing
http://sco.lt/7MBTaj Infographic - The Complete Guide to Color Psychology
http://sco.lt/6VSW7F Blog Post - 8 UI, UX Tips For Amazing Software or Website Development
http://sco.lt/8CIlEn Blog Post - Roundup of Top 10 Best Websites For Designers - How Magazine
Creating a Scoopit Content Marketing Conversion Study. Learn more: http://sco.lt/69HeAj
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Rescooped by Thomas Faltin from Ecom Revolution |
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From backpacking to cycling to staying in shape and more, outfit your outdoor activities with the latest gear, clothing & footwear at REI.
5 Must Steals From REI
Here re five easy steals from http://www.rei.com that will increase your Holiday sales:
* Red DEAL or SALE button Far Right.
* Deal of the Day (you can put this anywhere).
* Loyalty Program (there are canned ones you can install).
* Trigger Point Free Shipping (below Login).
* BIG Search Box Next to logo.
Red Deals Button
REI.com is aware that the right side of a website can be a gutter. If you use the F design idea, and they do, and watch eyetracking you know you can manipulate a visitors eyes with things like a long horizontal menu bar. Since everyone clicks on DEALS REI.com puts it far right and in a somber red (to match their black menu bar).
Deal of the Day
REI.com's is above their footer in the middle (another potential gutter). DEAL shoppers will find that link no matter where you put it, so put it in a potential gutter and you convert "dead space" to ROI positive with a simple graphic and idea. At this time of year and with social media being so HUGE if you don't have a great Deal of the Day lined up you will suffer at the hands of the REI.com's.
Loyalty Program
I hesitated to put this in since installing a loyalty program can feel like invading Russia in the winter. Don't let it get that way. Buy a canned and simple loyalty program or create some easy way to reward your most loyal shoppers. If you can't get your website loyalty together by the holidays use your "Multi-Buyer" segment and serendipitous give them something no one else gets (via an email). Find your 80/20 rule (20% of your customers will do 80% of your sales) and REWARD the 20%.
Free Shipping Trigger
When I was a Director of Ecommerce my boss was so skeptical and worried about Free Shipping I had to do extensive analysis and tests. Here is what we found:
* Free Shipping Triggers are always exceeded by 40% or more.
* Free Shipping beats no Free Shipping every time.
* Make sure your Shipping Schedule is PRESENT and easy to understand.
REI.com's $50 Free Shipping probably produces an Average Order Value (AOV) of just under $100 (or more). Remove the objection (shipping costs are seen as a "don't buy" objection) and your buyers will buy. Interestingly all orders, all shipments FREE SHIPPING didn't always win. Seems Free Shipping is related to BUYER PSYCHOLOGY so some friction actually helps, some hurdle may help buyers feel special.
Big Search Box
My theory is REI.com's menu system is so complex they have to have great internal search. Even if your navigation is perfect expect half of your customers to want it their way (by using search). If you want to get really cool make sure you are merchandising your search sets with either faceted search or dynamic zones (zones you fill with content based on behavior or modeled analytics).
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Rescooped by Thomas Faltin from Must Design |
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15% of internet usage is done on a mobile device, and that's expected to climb to 20% by the end of 2013. Review the facts to build the best mobile site you can, whether it's a separate mobile site, a responsive site, or a combination of the two.
Great SEO Moz tips here about a tricky subject - how to build SEO friendly mobile websites.
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Scooped by Thomas Faltin |
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Learn more about how to host a topic on your own domain - For Scoop.it Business
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Rescooped by Thomas Faltin from teaching with technology |
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![Visual Information & How It Affects Website Traffic [Infographic] | Digital-News on Scoop.it today | Scoop.it](https://img.scoop.it/uw2LStByugjHwewG47Kdvjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Educate yourself about the importance of visual information on your website. With infographics, you will gain a lot more traffic for your growing website.
Visual information is processed faster by the brain, with 90% of all the information that we take in is visual. But the thing with visual information is also that unless it’s a really good story or article, people don’t want to read through a whole page of text when he or she could do something else more fun. So, throw in an infographic with visual information, and you’ll have a winner...
