Digital-News on Scoop.it today

A growing collection of videos and figures for University lecturers and students.

Enjoy, suggest and help me grow the board.

As if you needed further justification. The stats may assist with your 2014 planning. And BTW: TEST!

I'm new to Vine and Instragram, but this great KISSmetrics article outlines why one is better for business. I won't spoil the mystery, but Vine's looping puts so much presure on the creative process I'm betting you can figure out the winner.

The Maslow Thing
This idea of our movement from hard goods to experiences is beyond important. Think about it. Your car lasts 5x as long as twenty years ago. The recession has us asking hard questions about the circular nature of consumption. 

Most things we buy DEPRECIATE in value. 

Will Dean, the CEO of the suddenly $100M Tough Mudder "experiences" company can teach every marketing team an important idea. Your product or service isn't about features and benefits anymore, or not so simply and only about features and benefits. 

Your product or service, no matter how boring and removed you think it is, turns on the experience it creates the memories. Dean notes how experiences create memories and memories APPRECIATE in value. 

Maslow believed in a "hierarchy of needs". Once base needs were more than satisfied we would work up to the ladder to focus on self-actualization. 

Maslow's Time is NOW.

When people pay $100 to race in mud under barbed wire we've arrived at the moment in time when base needs have receded far enough (for most) that our lives are about THE BIG QUESTIONS. Big Questions such as hope, faith and love produce a wandering spirit looking for a muddy hole, a bunch of barbed wire and a tribe to share it all with. 

The implications of The Experience Economy (need to take Pine's and Gilmore's book off the shelf again) are vast. How does your company, brand, products or services create memories, chronicle memories, share memories? Knowing the answer to these questions will determine what kind of future your enterprise will create, what kind of memories it will shape, form and share. 

Wrote about the big questions issue last week for New Media Leaders:
http://newmedialeaders.com/ideas/why-big-marketing-ideas-rule-343/  

A beautiful look at the value of creating memories.  Most costs and some investments deprectiate with time.  Investing in memories will "appreciate" in value and build bonds between people who you care about.  It ends with some nice questions to ask for how this applies to customers and/or employers.

he's right!

Moovly is an online tool that allows you to create animated videos, tutorials, explainers, presentations, infographics, video clips, display ads or e-cards.

Moovly semble intéressant et facile à utiliser pour la création de vidéos en ligne, mais personnellement je ne l'ai pas encore  testé...

Une version Free est disponible.

Moovly propose aussi une license "Education" : Ready to use Moovly for your educational projects or in your classroom? We offer educational licenses at a discount for individuals and groups.

Moovly, un outil qui a de multiples applications en ingénierie pédagogique (vidéos,, tutoriels..)

A MUST watch video, very interesting to see the evolution that way!

Luxembourg comes in by +/- 3:40 min.

Learn more about Luxembourg:

- http://www.scoop.it/t/luxembourg-europe

WINNING by pushing the lines, winning by disrupting: http://scenttrail.blogspot.com/2012/12/why-your-internet-marketing-must.html

Brillant. #StealThis

SPOILER ALERT: It isn't what you think :).

Kritisch denken en reflecteren, te weining mensen doen het. Leer het eerst zelf en draag het dan over. Mooi gemaakt.