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Rescooped by Thomas Faltin from consumer psychology
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Report: Women are more engaged and spend more than men when it comes to mobile games

Report: Women are more engaged and spend more than men when it comes to mobile games | Digital-News on Scoop.it today | Scoop.it

"Many think that the mobile gaming scene is dominated by males, who are naturally driving games revenue, but a new Flurry report shows some surprising insights that overturn such assumptions ..."


Via Leona Ungerer
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Rescooped by Thomas Faltin from consumer psychology
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How frozen yogurt shops are designed to get you to spend more money - Business Insider

How frozen yogurt shops are designed to get you to spend more money - Business Insider | Digital-News on Scoop.it today | Scoop.it

"Self-serve frozen yogurt shops have cropped up coast-to-coast in recent years. And while most are independent, or belong to small chains, they all tend to look alike ..."


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Rescooped by Thomas Faltin from consumer psychology
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Nostalgia effect: Do consumers spend more when thinking about the past?

Nostalgia effect: Do consumers spend more when thinking about the past? | Digital-News on Scoop.it today | Scoop.it

"Say you are out clothes shopping and you spot something that brings you back to a special time from your childhood when you were surrounded by friends and family ..."

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