 Your new post is loading...
Your new post is loading...
in a marketing landscape fueled by technology and consumer-driven behavior, brands need to combine big data plus big emotion to engage with audiences.
The tech-led empowerment of customers will only grow as the "Internet of Things" connects everything to everyone, driving down the marginal cost of production and distribution, just as technology has done with the supply of information.
Emotional fulfillment, not technology, will be the standout offering of a winning brand. People like technology -- but people mostly really like other people. The more digital life gets, the more people will value being understood, touched and involved by other people. The brands that win will be real and personable -- whether it's a live person on screen, a physical store interaction or the mass intimacy of a stadium event, from football to rock....
Via Jeff Domansky
A look at what's involved in a social media strategy and how much time it takes to invest in a quality strategy every week.
Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer....
Via Jeff Domansky
Social Selling allows you to be the first to provide value. Being first gives you leverage ahead of the sale, increases your chance to participate and eventually close the sale.
Why is Social Selling so important? 1. It drives revenue. 2. You don’t really have a choice....
Via Jeff Domansky
Had enough of Facebook and Twitter? It may be time to switch up your go-to social network.
With the daily explosion of startups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you'll want to keep an eye out.
Here's a look at 10 up-and-coming social networks you should know....
Via Jeff Domansky
Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers.
Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute, with our limited ability to stay focused. Did you know the average adult’s attention span is shorter than that of a goldfish? We have just eight seconds of attention versus nine seconds for the fish. So, how do we capture our audiences' attention?...
Via Jeff Domansky
Next to high posting frequency and preemptive social engagement, profile image optimization is now the 3rd critical success factor in social media and content marketing.
This is true of all social media sites from Facebook, to Google+ to Pinterest and yes, even to your YouTube channel!
I’ve noticed a lot of people struggling to reformat their profile images on Twitter especially due to the recent change to the large header image dimensions on the main profile page.
It’s almost impossible to get a clear and crisp image save without the precise dimensions of each image category.I was so relieved to find this extraordinary infographic that tells you the exact dimensions of each image type across all of the social media platforms – most importantly for Twitter!
Via Jeff Domansky
How to you generate more marketing qualified leads? Why, you run an inbound marketing funnel-focused campaign! Here's how to get started.The purpose of this article will be to outline a campaign process you can use to generate a marketing qualified lead.
This includes a website visitor clicking on a call to action, downloading an information qualifying offer from a landing page, email nurturing and downloading a marketing qualifying offer.Today I’d like to teach you about how a campaign works, and give you a scenario that you can adapt and reuse in your own inbound marketing strategy. But, we need to first speak a little bit about your sales funnel....
Via Jeff Domansky
The 5 Habits of Successful Social Influencers
Huffington Post
Andrew Grill, the CEO of Kred, takes a broad view of social media and gives everyone a score based on their level of influence.
Via Ron Sela
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.
Via janlgordon
It is vital for organizations to examine their content creation strategies in light of the rapidly evolving content marketing industry. Find out what we see as 12 essential roles for the future.... ...As Robert Rose says, “In many businesses (especially in B2B), the marketing department is an order-taking, tactical function that runs on the hamster-wheel of demand generation, trying to keep up with “client” orders for new collateral, press releases, case studies and, at times, marketing-qualified leads (MQLs).” If our new call to arms is around creating and growing owned audiences, it’s clear that our marketing skill sets may be, well, a bit out of date. The new roles of content marketing While there is no perfect structure for a marketing organization, it’s apparent that we are starting to see marketing departments transform themselves into publishing organizations. And with that transformation comes a shift in the key business roles that marketers must now fill. Don’t think of the list below as new job titles, per se, but rather as the core competencies that need to be accounted for across the enterprise...
Via Jeff Domansky
|
...To think of what “might be” a few years from now is barely fathomable but really exciting! I remember listening to the keynote speaker at the 1990 Seybold Conference talk about how books in the future would be enjoyed on electronic readers, and thinking, “not in my lifetime would electronic readers replace printed books.” We all know how that turned out.
Let’s go back and hit the high points from the past ten years. Below is a visual infographic timeline followed by a more detailed look at each year! Pay close attention to the ones that were launched in 2012; some of them have a lot of potential to be game changers!
Via Jeff Domansky
In only a few weeks, Paramount'sTransformers: Age of Extinction has become the top-grossing film of all time in China, earning north of $300 million. What's more impressive is that Age of Extinction cost no more than $3 million to $5 million to market to Chinese moviegoers -- a stark contrast to the $100 million prints-and-advertising spend in North America. And multiple sources say studios now are shelling out an additional $100 million per movie to market this summer's big tentpoles internationally.
Indeed, with the exception of in China, Hollywood continues to wrestle with rising marketing costs, particularly overseas, which can make up 70 percent of a film's gross thanks to booming markets in Russia, Latin America and Asia. Two years ago, the cost had crept up to $175 million globally. Now, studios say it has hit the $200 million mark per picture -- a 33 percent increase from the $150 million spent in 2007 on the first....
Via Jeff Domansky
Email is one of the best channels at your disposal for marketing your online store. Emails drive traffic, supplement your content marketing, and outperform both Twitter and Facebook for generating sales.
This post is about one of the most important types of emails that you can send out: the “Welcome.” They’re the types of emails you get usually when you submit your email address to an online store....
That’s why you should make your welcome emails great. To make it easy for you, we've put together 13 examples of amazing welcome emails (including their subject lines), as well as three templates that you can steal, and finally the apps you can deploy to make your emails the best that they can be....
Via Jeff Domansky
A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses.
So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, webSite, search engine optimization, and social media. Here are 30 tips to get you going from Tara Banda....
Via Jeff Domansky
Having a sound and effective social media marketinis getting essential for online business owners. In order to expand and be in the good books of their customers, business owners are now thinking of new ways to increase their social media presence.
Like real world marketing, fashion industry was the first to adopt social media marketing tool. They inculcated their business with social media platforms and gave themselves a fresh new perspective and a wider platform to showcase their brands. This not only helped them grow their business online but also helped developing trust and a better understanding among their clientele.
There’s hardly any fashion brand that is not present on any of these social platforms; having a different strategy and feel at various platforms, almost every fashion label is now socially active. Here’s a list of top 5 fashion brands using social media s their key strategy for effective marketing....
Via Jeff Domansky
...According to Maximize Social Media, sales are directly linked to social media efforts in the following ways and for the following reasons: - Each month there are 10.3 billion Google searches. - 78% of shoppers research products online before making a purchase. - 57% of customers are acquired through company blogs (linked to social networks).
It’s clear that without a solid social media strategy, brands will fail to reach a large percentage of potential customers....
Via Jeff Domansky
If you’ve been here before, you know we’re long-time advocates of employing engaging content as a key component in brands’ plans to generate business, raise brand awareness, and generally achieve world domination. That’s why we’re always on the lookout for great examples of content marketing and why this EPIC (yes, EPIC, as in Homer and The Odyssey, just with fewer gods and demons) list from Joe Pvulizzi, founder of the Content Marketing Institute (and speaker, author, content marketing expert extraordinaire), was something we thought you’d enjoy.
Joe’s presentation shares best-in-class examples of effective content marketing. The brands he’s included run the gamut from Coca Cola to Smosh, and subject matter from farming to engineering and banking. There’s something here for everyone. Take a look and see what you think, you can find the full list below....
Via Jeff Domansky
Marketing Influence Versus Marketing Strategy
Huffington Post
I recently had the great pleasure of speaking with two of the best and brightest enterprise thought leaders, and members of the Gillmor Gang, about marketing influence.
Via Ron Sela
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...
Via janlgordon
Want to drive engagement and sales from your social media leads? How about increasing conversion rates by 79%? I explain the various steps of developing a social lead scoring program and more in my upcoming book, Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence. Explore our infographic above for a three step “how-to” guide on social lead scoring.
|
How do you engage with your audience. This article may help.
#marketing #niche #technology
Per ottenere alti livelli di engagement bisogna fondere Big Data e Big Emotion.
Alle persone piace la tecnologia, ma nella maggior parte dei casi piace soprattutto avere rapporti con altre persone. E' l'essenza dei Social: uno strato tecnologico "invisibile" che abilita un'estensione potenzialmente senza limiti delle relazioni interpersonali.
Nello scenario attuale i brand devono avere voci umane, accettare e promuove conversazioni | ma tutto questo era già scritto nel Cluetrain Manifesto, 15 anni fa.
For more resources on Big Data in Manufacturing visit http://bit.ly/1640Tbl