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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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Want More Marketing Qualified Leads? Run an Inbound Funnel Campaign

Want More Marketing Qualified Leads? Run an Inbound Funnel Campaign | Digital-News on Scoop.it today | Scoop.it

How to you generate more marketing qualified leads? Why, you run an inbound marketing funnel-focused campaign! Here's how to get started.The purpose of this article will be to outline a campaign process you can use to generate a marketing qualified lead.


This includes a website visitor clicking on a call to action, downloading an information qualifying offer from a landing page, email nurturing and downloading a marketing qualifying offer.Today I’d like to teach you about how a campaign works, and give you a scenario that you can adapt and reuse in your own inbound marketing strategy. But, we need to first speak a little bit about your sales funnel....


Via Jeff Domansky
Jeff Domansky's curator insight, January 31, 2014 10:13 AM

These inbound marketing tips should help you get more focused on creating a valuable sales funnel from your content marketing program.

Rescooped by Thomas Faltin from Influence Marketing Strategy
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The 5 Habits of Successful Social Influencers

The 5 Habits of Successful Social Influencers | Digital-News on Scoop.it today | Scoop.it
The 5 Habits of Successful Social Influencers
Huffington Post
Andrew Grill, the CEO of Kred, takes a broad view of social media and gives everyone a score based on their level of influence.

Via Ron Sela
Ron Sela's curator insight, October 4, 2013 11:48 PM

The 5 Habits of Successful Social Influencers

Loïc Renaud's curator insight, October 7, 2013 4:06 PM

On commencera par la qualité plutôt que la recherche de la quantité. On parle bien ici d'influence et non de popularité

Rescooped by Thomas Faltin from Startup Revolution
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Startups Take Note: Why SMBs Don't Do Online Marketing

Startups Take Note: Why SMBs Don't Do Online Marketing | Digital-News on Scoop.it today | Scoop.it

Why are small to medium sized businesses continuing to put money in ValPak and yellow pages? Habit, time and buying those traditional and no dying means of advertising a local business are EASY. Digital marketing is anything BUT easy and that should be a clarion call to Startups. 


Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, March 21, 2013 6:01 AM

BizHive To The Rescue

This article should make startups sit up and take notice. This article won't be a surprise to Dave Walker and the team at BizHive.com, a startup dedicated to "normalizing" online marketing so things like email marketing, social media and digital coupons are easy for SMBs to buy.

Startups Take Note
Other startups take note. SMBs continue to put money into dead or dying ideas such as ValPak and Yellow Pages out of habit and because of past results. Many were burned by GroupOn Ads (see my post for New Media Leaders on Why Groupon Doesn't Work: http://newmedialeaders.com/getting-it-right/why-groupon-doesnt-work-380/

Rescooped by Thomas Faltin from Digital Marketing
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The Four Basic Online Marketing Options You Should Know About -

The Four Basic Online Marketing Options You Should Know About - | Digital-News on Scoop.it today | Scoop.it
There are many, many online marketing tactics your business can use, but all of those tactics fit into four basic online marketing categories.

Via Bigfoot Digital
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Rescooped by Thomas Faltin from Influence Marketing Strategy
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Marketing Influence Versus Marketing Strategy

Marketing Influence Versus Marketing Strategy | Digital-News on Scoop.it today | Scoop.it
Marketing Influence Versus Marketing Strategy
Huffington Post
I recently had the great pleasure of speaking with two of the best and brightest enterprise thought leaders, and members of the Gillmor Gang, about marketing influence.

Via Ron Sela
Ron Sela's curator insight, October 4, 2013 11:19 PM

Marketing Influence Versus Marketing Strategy