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Scoop.it!
There are many, many online marketing tactics your business can use, but all of those tactics fit into four basic online marketing categories. Via Bigfoot Digital 
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Scoop.it!
Social media platforms permit drilling down to the company
SUMMARY: B2B marketers should consider targeting specific businesses and company names, Paul Mosenson writes in the final installment of his series on banner advertising. Your company could offer a complementary solution to a particular company's problem, targeting specifically and using ad dollars efficiently. Social media platforms such as LinkedIn and Facebook, which allows for workplace targeting, can make it easy.
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