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What is one trend in digital marketing that you believe all startup CMOs should be implementing in the next quarter? 1. Deeper Personalization Digital marketing is the perfect medium to spotl… 
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There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online. * Friends of Friends Marketing. * Multi-channel Marketing. * Web's "Fabric" Like Space/Time. Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
malek's curator insight,
August 5, 2014 7:37 AM
Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors. 
donhornsby's curator insight,
August 5, 2014 8:02 AM
(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do).
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In only a few weeks, Paramount'sTransformers: Age of Extinction has become the top-grossing film of all time in China, earning north of $300 million. What's more impressive is that Age of Extinction cost no more than $3 million to $5 million to market to Chinese moviegoers -- a stark contrast to the $100 million prints-and-advertising spend in North America. And multiple sources say studios now are shelling out an additional $100 million per movie to market this summer's big tentpoles internationally. Indeed, with the exception of in China, Hollywood continues to wrestle with rising marketing costs, particularly overseas, which can make up 70 percent of a film's gross thanks to booming markets in Russia, Latin America and Asia. Two years ago, the cost had crept up to $175 million globally. Now, studios say it has hit the $200 million mark per picture -- a 33 percent increase from the $150 million spent in 2007 on the first.... Via Jeff Domansky
Jeff Domansky's curator insight,
August 2, 2014 10:31 AM
This post is all about big budget hits. And I'm not talking about blockbuster box office sales. Its the cost of marketing movies internationally that's rising and cramping Hollywood's style.
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Carlos Bisbal's curator insight,
July 28, 2014 9:34 AM
5 formas efectivas de utilizar pop-ups en tu página web
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Couple of days ago I completed an introductory course from Wharton School on Marketing. It was good for me to understand what marketing traditionally did before the era of digital disruption dawned Via Pantelis Chiotellis
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Redux Posts, or posts about posts, has been a great way to get a "second act" out of viral content. Thanks to a Bill Gassett post and excellent comments espeically from Stephan Hovanian the HOW TO do a redux post is changing.
Instead of creating a new post curate content from reactions, comments and ideas created by the orginal post back into the first post and then re-share on social media. Be sure to use @notify so people who's content you use know you revised the first post with their ideas to give content you've already created a new life without having to write a new post.
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janlgordon's curator insight,
November 10, 2013 1:02 PM
This post was written by Andy Capaloff for Curatti I love this article because as curator and a business owner being a provacateur is essential in instigating conversation and taking a topic to another level which can lead to all kinds of opportunities. There's an art to asking questions and this just first of many pieces on this topic that you'll find on Curatti Something to ponder....... How can you use leverage questions to benefit your business? Can monetary value be placed on questions? Not really, as there are too many variables involved. But depending on the timing and manner of delivery, questions can be the ingredient that spurs innovation and growth.
Here's are a few highlights:
The rhetorical question can spur conversation and wake up a slumbering ideas process The joking question can lift a mood The incisive question can take a brilliant idea into a different stratosphere The personal question can tell a person struggling in solitude that someone in the world cares Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond Read more here: [http://curatti.com/the-value-of-questions/]
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Scooped by Thomas Faltin |
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Scoop.it Top 10 Content Marketing Conversion Analysis
Scoop.it Top 10 Content Conversion Analysis
What content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS?
For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas.
Here are Scoop.it feeds whose Top 10 analysis for clicks is complete:
http://sco.lt/7HnqjZ ; Curation Revolution
http://sco.lt/8CZurZ Design Revolution
http://sco.lt/7PxYjx Startups Revolution
http://sco.lt/8cl8Yz Ecommerce Revolution
Stay tuned for more.
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Rescooped by Thomas Faltin from Startup Revolution |
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Top 10 Startup Revolution Scoops Of All Time
Top 10 Startups Revolution Scoops of All Time
http://sco.lt/63ybkv Infographic - How Startup Funding Works
http://sco.lt/4yXNnF Blog Post - Content Marketing, Storytelling & UGS are New SEO
http://sco.lt/7cLniz Infographic - Color of Startups: Infographics For Startups From Pinterest
http://sco.lt/7k20R7 - Blog Post - Learning Business Leadership From Superheroes
http://sco.lt/8EwUrZ - Blog Post & Video- Steve Jobs On How Content Is Truly King
http://sco.lt/5Ssikz - Infographic - Why All Business Is Pesonal @HaggleApp Disrupts Commerce
http://sco.lt/7g7yCX - Infographic - How To Acquire Customers For Your Startup
http://sco.lt/8Hk3qz - Bog Post - Why Should A Startup Have A Social Media Presence
http://sco.lt/6NXF6f - Blog Post - Why Paper.li ROCKS
http://sco.lt/8t6PFx - Blog Post - Five Ways Your Logo Impacts Your Social Media Markeitng
Via Martin (Marty) Smith
Richard Platt's curator insight,
October 30, 2013 10:42 PM
Interesting stuff, not for regular posting
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Rescooped by Thomas Faltin from Startup Revolution |
Scoop.it!
Top 10 Startup Revolution Scoops Of All Time
Top 10 Startups Revolution Scoops of All Time
http://sco.lt/63ybkv Infographic - How Startup Funding Works
http://sco.lt/4yXNnF Blog Post - Content Marketing, Storytelling & UGS are New SEO
http://sco.lt/7cLniz Infographic - Color of Startups: Infographics For Startups From Pinterest
http://sco.lt/7k20R7 - Blog Post - Learning Business Leadership From Superheroes
http://sco.lt/8EwUrZ - Blog Post & Video- Steve Jobs On How Content Is Truly King
http://sco.lt/5Ssikz - Infographic - Why All Business Is Pesonal @HaggleApp Disrupts Commerce
http://sco.lt/7g7yCX - Infographic - How To Acquire Customers For Your Startup
http://sco.lt/8Hk3qz - Bog Post - Why Should A Startup Have A Social Media Presence
http://sco.lt/6NXF6f - Blog Post - Why Paper.li ROCKS
http://sco.lt/8t6PFx - Blog Post - Five Ways Your Logo Impacts Your Social Media Markeitng
Via Martin (Marty) Smith
Richard Platt's curator insight,
October 30, 2013 10:42 PM
Interesting stuff, not for regular posting
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Rescooped by Thomas Faltin from Curation Revolution |
Scoop.it!
Top 10 Curation Revolution Scoops Of All Time
Top 10 Scoops By Clicks
1. http://sco.lt/8Q8W6j Future of Markeing [Infographic]
2. http://sco.lt/68zYfp 21 Content Types We Crave
3. http://sco.lt/91MkRF SEO, LinkedIn & The Real You, How LinkedIn Is Crowdsoucing You
4. http://sco.lt/7A3OAT New SEO vs. Old SEO Smackdown [Infographic]
5. http://sco.lt/8PV9Np How and Why Google Killed Long Tail of Search [Infographic]
6. http://sco.lt/8Jcwq1 12 Scoop.it Experts Share Top Cureation Tips
7. http://sco.lt/6UD0W9 Why Content Gets Shared: Social Mentions Study
8. http://sco.lt/6a2WVF The Content Marketing Mix [Infographic]
9. http://sco.lt/88TIZd Six Ways To Expand Your Social Media Reach [Infographic]
10. http://sco.lt/8eorNx Storytelling Is The New SEO [Slideshare]
Wow, 5 Infographics contributing 52% of top 10 clicks, a study and a Slideshare. Will do views next and compare and contrast.
Via Martin (Marty) Smith
malek's curator insight,
October 26, 2013 8:08 AM
Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.
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Scooped by Thomas Faltin |
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If you're new to SEO, you'll find that the terminology is a language all on its own. Improve your SEO vocabulary andknowledge with these 10 essential SEO terms.
WebTech Group's curator insight,
August 10, 2014 4:37 PM
SEO article. Great information, definitions and data. Call 417-529-1133.
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Rescooped by Thomas Faltin from consumer psychology |
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"Fear can have a powerful effect on our behaviour—motivating us to eat less, give up smoking and buy products ..."
Via Leona Ungerer
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Rescooped by Thomas Faltin from Links sobre Marketing, SEO y Social Media |
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Carlos Bisbal's curator insight,
August 4, 2014 9:02 AM
5 Estrategias para elaborar un Asunto de Email que aumentará tus tasas de apertura
El asunto o titular de un email es lo primero que un destinatario ve en su bandeja de entrada. Muchos sostienen que se debe invertir mas énfasis en revisar el asunto que en elaborar el propio cuerpo del mensaje. Este post, te dará cinco consejos que puedes utilizar para escribir asuntos de correo electrónico que harán que los destinatarios abran tus correos y que, al mismo tiempo, los conducirá hacia la conversión.
Relacionado Cómo escribir un perfecto asunto (o titular) para tu email #infografia #infographic
http://unbounce.com/email-marketing/perfect-subject-line/
http://www.pinterest.com/pin/338121884497545772/
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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight |
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The selfie storm reached its pinnacle at the Oscars earlier this year when Ellen Degeneres took the record-breaking selfie heard round the Internet. But was that actually an “usie”?
The AP recently reported on the growing trend of group selfies.“Usies are a growing trend that I think have far more social value than selfies,” said Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who studies consumer behavior. “It’s magical capturing moments we share with other people.” In contrast to one-person selfies, usies are “more about the relationship, and less about you and your hair,” she said. The word — sometimes spelled usie, sometimes ussie — has been showing up in written material since at least April 2013, according to Ben Zimmer, executive producer of Vocabulary.com and language columnist for The Wall Street Journal....
Via Jeff Domansky
Jeff Domansky's curator insight,
August 2, 2014 10:07 AM
Marketing alert. Here they come the "usies".
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Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight |
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Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels. Anybody and everybody is using embedded lists in their content. Or, they are writing “mea culpas” via Medium, exposing every aspect of their personal and professional lives.
Great content is somewhat list driven and we can all thank smartphones for some of this popularity. Your content is getting reduced to a small screen: so no lists, maybe no reads....
Via Jeff Domansky
Jeff Domansky's curator insight,
July 28, 2014 1:58 AM
Here's a good look at lists, how to use them and why they work
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Rescooped by Thomas Faltin from Curation Revolution |
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This GPlus Post discusses how to avoid the lemmings traps so many Internet marketers follow the leader into. The post also shares @MarkTraphagen's brilliant idea - use the not yet competitively frenzied G+ environment as the HUB of all your Internet Marketing.
Sure I know we've been preaching TAPESTRY and I've been preaching that too. We are somewhere NEW and DIFFERENT now. The TIME it takes you to catch your competitors on Facebook and Twitter CAN'T GENERATE ROI.
You may win the battle, catch up on Facebook and lose the war. Don't do that. Look for BLUE OCEANS, places like G+ and video marketing (and those two ideas are related thanks to hangouts) where setting up a "virtual positive cycle" means in a short amount of time you will get MORE with LESS.
Don't duel in the sun just because everyone is doing it.
Via Martin (Marty) Smith
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Scooped by Thomas Faltin |
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5 Secret & Disruptive Content Curation Tools
* Scoop.it.
* Haiku Deck.
* Paper.li.
* Pinterest.
* GooglePlus.
http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/
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Rescooped by Thomas Faltin from Social Marketing |
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Startups Listen To This
Startups live in a bubble. We believe our ideas will change the world. We are passionate and devoted. Problem is most people have LIVES (lol). To capture attention startups must understand "inbound marketing". Inbound marketing is creating great content and THEN talking to customers who come to you.
The nature of the conversation you can have with "customers who come to you" is very different than cold calling a VC. Reminds me of a Channel Advisor story. In the early days of the compnay Scott Wingo, its founder, couldn't figure out how to get Sand Hill Road VC to call him.
He went out to San Francisco and observed where major VC worked, drove and parked. Then he populated their route with signs with his logo. Sure enough THEY called HIM. When THEY call YOU the deal flow is better by a factor of 10. You give up LESS of your company to get the money you need to change the world.
Hubspot is a powerful "marketing automation" tool. Here Brian Halligan takes you through 4 wise inbound marketing tips (with some easier to execute than others):
* Create amazing content (this would be the hard one).
* Put your content into context (read this carefully).
* Go beyond marketing automation (agree).
* Use Social to create "leverage" and support for your content (AGREE).
I'm working on a post about why startups must have robust social media presence that will discuss inbound marketing's many advantages too. This post is a great primer.
PS. If you watch the video skip the first two minutes. Great riff about the "science of marketing" around 14minutes into the video.
Via Martin (Marty) Smith, Entropic-Synergies
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Rescooped by Thomas Faltin from Digital Marketing |
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Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect
Via Martin (Marty) Smith, Andy Birkitt
Martin (Marty) Smith's curator insight,
September 6, 2013 10:12 AM
Great Infographic and I bet at least half right :). M
AlGonzalezinfo's curator insight,
September 6, 2013 1:31 PM
Another great Scoop David! I will take the test later and report my results :)
Robin Martin's curator insight,
September 14, 2013 11:53 AM
Right Marty...great infographic! Thanks for the scoop!
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Scooped by Thomas Faltin |
Scoop.it!
Scoop.it Top 10 Content Marketing Conversion Analysis Study
Scoop.it Top 10 Content Conversion Study
What content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS?
For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas.
Here are Scoop.it feeds whose Top 10 analysis for clicks is complete:
http://sco.lt/7HnqjZ ; Curation Revolution
http://sco.lt/8CZurZ Design Revolution
http://sco.lt/7PxYjx Startups Revolution
http://sco.lt/8cl8Yz Ecommerce Revolution
http://sco.lt/8xqxAP Contests & Games Revolution
http://sco.lt/6KdbNJ Social Media Marketing Revolution
http://sco.lt/7tUwSn Marketing Revolution
Stay tuned for more.
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Rescooped by Thomas Faltin from Startup Revolution |
Scoop.it!
Top 10 Startup Revolution Scoops Of All Time
Top 10 Startups Revolution Scoops of All Time
http://sco.lt/63ybkv Infographic - How Startup Funding Works
http://sco.lt/4yXNnF Blog Post - Content Marketing, Storytelling & UGS are New SEO
http://sco.lt/7cLniz Infographic - Color of Startups: Infographics For Startups From Pinterest
http://sco.lt/7k20R7 - Blog Post - Learning Business Leadership From Superheroes
http://sco.lt/8EwUrZ - Blog Post & Video- Steve Jobs On How Content Is Truly King
http://sco.lt/5Ssikz - Infographic - Why All Business Is Pesonal @HaggleApp Disrupts Commerce
http://sco.lt/7g7yCX - Infographic - How To Acquire Customers For Your Startup
http://sco.lt/8Hk3qz - Bog Post - Why Should A Startup Have A Social Media Presence
http://sco.lt/6NXF6f - Blog Post - Why Paper.li ROCKS
http://sco.lt/8t6PFx - Blog Post - Five Ways Your Logo Impacts Your Social Media Markeitng
Via Martin (Marty) Smith
Richard Platt's curator insight,
October 30, 2013 10:42 PM
Interesting stuff, not for regular posting
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Rescooped by Thomas Faltin from Startup Revolution |
Scoop.it!
Top 10 Startup Revolution Scoops Of All Time
Top 10 Startups Revolution Scoops of All Time
http://sco.lt/63ybkv Infographic - How Startup Funding Works
http://sco.lt/4yXNnF Blog Post - Content Marketing, Storytelling & UGS are New SEO
http://sco.lt/7cLniz Infographic - Color of Startups: Infographics For Startups From Pinterest
http://sco.lt/7k20R7 - Blog Post - Learning Business Leadership From Superheroes
http://sco.lt/8EwUrZ - Blog Post & Video- Steve Jobs On How Content Is Truly King
http://sco.lt/5Ssikz - Infographic - Why All Business Is Pesonal @HaggleApp Disrupts Commerce
http://sco.lt/7g7yCX - Infographic - How To Acquire Customers For Your Startup
http://sco.lt/8Hk3qz - Bog Post - Why Should A Startup Have A Social Media Presence
http://sco.lt/6NXF6f - Blog Post - Why Paper.li ROCKS
http://sco.lt/8t6PFx - Blog Post - Five Ways Your Logo Impacts Your Social Media Markeitng
Via Martin (Marty) Smith
Richard Platt's curator insight,
October 30, 2013 10:42 PM
Interesting stuff, not for regular posting
