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Most of the Purchase Decision in B2B Happens Before Contact with Your Company by Douglas Karr on Marketing Technology Blog
___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq 
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Excerpt... Inbound marketing is a highly effective strategy, but in isolation, it often falls short for B2B companies. The most successful companies are using inbound in combination with marketing automation to generate serious revenue and business results. This eBook will explore:
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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
November 3, 2013 5:35 PM
Expect simplicity, as Pardot has really scaled back the complexity of their posts to reach newbies as a part of the SFDC family. And the price is right.
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How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you. Digest... Start With Your Personas Whether it's marketing or product development, everything you do in your business should all start with your personas. Your company's personas should be at the heart of everything you do in your inbound marketing strategy, including content. Map It All Out: Lifecycle Stage Is Key To make your life easier, I've created a basic inbound marketing content strategy template that you can use in developing your content strategy. This should be used as a general guide, but feel free to change and modify it based on your business. You can download the free template here. Realize Problem or Need (Driving Visitors) At the very top of the inbound marketing funnel your goal is to drive prospects to your website. There are many different parts to this from social, email, etc., but the one we are interested in for this discussion is blogging. I want you to think of your blog as the fuel of your content (and marketing) engine. Blogs can be used to boost the impact of all the other marketing channels (social, SEO, email, etc). Once developed over time it will prove to be the biggest driver of traffic to your website and be one of your company's biggest digital assets. Perform Research (Top Funnel) In this stage content types that work effectively are e-books, webinars, research guides, reports, etc. Again, I can't stress enough how important it is to keep this non-biased, non-promotional, and focused around amazing quality content that delights and educates that person. Establish Buying Criteria (Middle Funnel) In this stage there are a few more styles of content that work especially well in bringing across the feeling and messages you want at this stage. These include white papers, webinars, comparison guides, detailed guides, etc. Evaluating Vendors (Bottom Funnel) If your inbound marketing has been done correctly it will be your best sales team member. The lead will be very interested in your solutions, have a great deal of education on the topic, and be biased toward your solution over competitors. Think SEO Once you have created an inbound marketing content map then you can start thinking about how you can incorporate SEO into the mix. Start using keyword and search tools to find the best titles and copy to include in your content to ensure it will be found by those who are searching online. Review and Update It's also important to consider that you should be revisiting both your personas and your content strategy map on a monthly or at the minimum quarterly basis. As new information and ideas come out, it will be important to include those into your persona profile and pivot your content accordingly. Via Marteq
Marteq's curator insight,
September 13, 2013 7:40 AM
Inbound 101. It's beautiful when simplified, such as you see above. More details in the original post, but it's not that hard.
Bergadi Zeroual's curator insight,
September 15, 2013 8:25 PM
Just after share your Link to a differents Social Networks,your freinds and your familly.You earn a lot off Money...That a Marketing
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How to you generate more marketing qualified leads? Why, you run an inbound marketing funnel-focused campaign! Here's how to get started.The purpose of this article will be to outline a campaign process you can use to generate a marketing qualified lead. This includes a website visitor clicking on a call to action, downloading an information qualifying offer from a landing page, email nurturing and downloading a marketing qualifying offer.Today I’d like to teach you about how a campaign works, and give you a scenario that you can adapt and reuse in your own inbound marketing strategy. But, we need to first speak a little bit about your sales funnel.... Via Jeff Domansky
Jeff Domansky's curator insight,
January 31, 2014 10:13 AM
These inbound marketing tips should help you get more focused on creating a valuable sales funnel from your content marketing program.
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Defining Inbound Marketing and discussing the Inbound Marketing Methodology.
___________________________________ -Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). -If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below. Via Marteq
Marteq's curator insight,
October 6, 2013 9:41 PM
Another decent and basic deck with some information that can be subsumed.
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Learn 10 ways to give your inbound marketing strategy, social media and business blogging a huge boost in 60 minutes or less! Via Marteq
Marteq's curator insight,
March 25, 2013 3:43 PM
We enjoy Jasmine Henry's posts and content, and strongly recommend following her.
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