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Via Carlos Bisbal

Digest...

Before LeadMD launched their benchmarks program, they identified the motivations of their customers, as well as the pain points. To benchmark a prospect’s CRM, LeadMD has developed a set of questions around marketing automation use and performance. After prospects have answered all the questions and filled out a simple form, LeadMD produces a benchmark report that compares a company’s performance to the performance that other companies report.

 

After just two months of offering marketing benchmarks to prospects, the LeadMD sales pipeline doubled, and the company closed a quarter of its forecasted revenue.

 

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Via Marteq

Email is one of the best channels at your disposal for marketing your online store. Emails drive traffic, supplement your content marketing, and outperform both Twitter and Facebook for generating sales.

This post is about one of the most important types of emails that you can send out: the “Welcome.” They’re the types of emails you get usually when you submit your email address to an online store....

That’s why you should make your welcome emails great. To make it easy for you, we've put together 13 examples of amazing welcome emails (including their subject lines), as well as three templates that you can steal, and finally the apps you can deploy to make your emails the best that they can be....

Via Jeff Domansky