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Rescooped by Thomas Faltin from Links sobre Marketing, SEO y Social Media
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5 Ways to Use Pop-Ups on Your Website - The Wishpond Blog

5 Ways to Use Pop-Ups on Your Website - The Wishpond Blog | Digital-News on Scoop.it today | Scoop.it

Via Carlos Bisbal
Carlos Bisbal's curator insight, July 28, 2014 9:34 AM

5 formas efectivas de utilizar pop-ups en tu página web


¿Has estado considerando el uso de pop-ups en tu página web o de aterrizaje? ¿Te preocupa que el riesgo sea mayor que la recompensa? Este artículo mostrará los cinco tipos de pop-ups que se pueden utilizar en tu sitio, destacando los pros y los contras de cada uno.

Rescooped by Thomas Faltin from Public Relations & Social Marketing Insight
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12 Charts Reveal Best Practices for Blogging & Lead Generation

12 Charts Reveal Best Practices for Blogging & Lead Generation | Digital-News on Scoop.it today | Scoop.it

Inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results?


Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses?  Wouldn't it be great to have some blogging benchmarks to go by?


HubSpot's new report, Marketing Benchmarks from 7,000 Businesses, provides information gathered from companies that do inbound marketing every day. We're highlighting 12 charts from that report to provide you with some valuable benchmarks for blog frequency, lead generation, and website traffic....


Via Jeff Domansky
Jeff Domansky's curator insight, August 21, 2013 3:25 PM

Valuable advice for blogging results from extensive research...

Scooped by Thomas Faltin
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Go Beyond Blogging: How to Become a Great Storyteller

Go Beyond Blogging: How to Become a Great Storyteller | Digital-News on Scoop.it today | Scoop.it
Learn how to become a storyteller -- not just a blogger, marketer, or generic content creator.
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Rescooped by Thomas Faltin from Curation Revolution
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Social Nets Are Cool, But Blogs Are Content Marketing's Work Horse

Social Nets Are Cool, But Blogs Are Content Marketing's Work Horse | Digital-News on Scoop.it today | Scoop.it

Great post from @TMGmedia correctly defining the work horse of any content marketing - your BLOG. 


Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, March 18, 2013 11:23 PM

Don't Be Fooled, Blogs Rule Influence and Conversion

Social nets form a vibrating membrane of marketing communications. Social nets vibrate and bang off each other like bumper cars. Social signals are the confirming truth of the new SEO and so very important, but when it comes to conversion and sharable influence your BLOG rules. 

This post from @TMGmedia is very specific and helpful in reminding content marketers that blogging is about money. Social nets are moths to a light, needed and important but you won't be the only moth attracted to that flickering light. 

Blogs, especially blogs well supported by social media, create distinction and voice. There is only ONE company that sounds like YOU (hopefully that is true even if you have multiple authors writing for you). 

Resist the corporate tendency to smooth out all the edges and create a zombie voice. Distinct beliefs voiced with strength and confidence promotes shares and relationships. Be a human or accurately voice your company's human character.  

Remember to share as much as you preach and balance your approach (not all long posts, not all short posts). Do what fits the content and your discovery / message and do so with authenticity and honesty and your tribe will grow. 


Note: yes those are Magnetic Poetry Kit words, the cool gift item created by David Kapel the gift company I co-founded brought to market all thos years ago :).M