Apprenance transmédia § Formations

55 years ago, McLuhan wrote that “the next medium, whatever it is – it may be the extension of consciousness – will include television as its content, not as its environment. A computer as a research and communication instrument could enhance retrieval, obsolesce mass library organization, retrieve the individual’s encyclopedic function and flip it into a private line to speedily tailored data of a salable kind.” As we’ve since discovered, these developments have both their upsides and downsides. But as Coupland writes, consider that passage seriously and “see if it doesn’t give you a chill.”