Apprenance transmédia § Formations

"There’s so much data available in the world and it is there for being used. It is how we as storytellers decide to interpret that and put a human face and condition on it. At the end of the day, the data, while it might be interesting or cool at the moment, does not give us an emotional response on its own. So the question is: How do we connect data to individual human beings so that people engage with them emotionally. That is generally what has the impact."

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