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![How to Effectively Use Visual Content in Social Media Marketing [infographic] | Better know and better use Social Media today (facebook, twitter...) | Scoop.it](https://img.scoop.it/yc5XoeXYbpFORrXfBCtXqTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.
Via Lauren Moss
This certainly makes a lot of sense and while most of us like using visual elements, if you like me, we have been a bit slow it making use of this valuable component. Instagram is one area that has shown itself to be a viable marketing tool. Its pleasing to use because there is so much material around in the form of motivational quotes etc and you can put your own creative touches to images to help with your own branding.
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