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As the use of social media grows, so does the need to track and analyze its use. Social media marketers need to understand where their efforts are best utilized on social media platforms. Other analysts and researchers need to understand the overall impact of social media. For this reason, social media analysis tools are emerging. Most tools gather and analyze text data from various social media platforms. Some are platform-centric, while others gather data from a variety of sources.
Top Ten Tools:
1. Author Crawler
2. Datasift.com
3. Openamplify.com
4. Opencalais.com
5. Peekanalytics.com
6. Venuelabs.com
7. Clarabridge.com
8. Solariat.com
9. Measure.ly
10. Appstats.eu
Full article here: http://bit.ly/PkGDK ;
Via Gaurav Pandey, massimo facchinetti
Measuring engagement is critical to social media/website analyst.
Some of the key KPIs one shoud be looking to track are:
1. Monitoring Search Engine Traffic
2. Social Media Engagement
3. User Experience on Websites
4. Cart abandonment rate/conversion rate
5. Target audience involvement
6. Tracking customer response to content (text, videos and pictures)
7. Categorising and monitoring customer feedback
Social Media Analytics takes the guesswork out of measuring ROI and gauging user engagement. With more and more companies making a gradual policy shift towards online/social media marketing, analysts need to refine the way they have been measuring the impact of online marketing. Keeping track of follower count and web visits is just the beginning. Online marketing strategy should be aligned with your business objectives and all efforts should lead in that direction. These tools are a good way to measure key KPIs.
Feel free to share your experience with these tools.