This piece and infographic is from Adam Vincenzini on his blog.

I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search

Here are some highlights:

Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.

Where do online influencers operate?

**They are active everywhere:

     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards

Assumptions:

**Influencers are active on Twitter

**Influencers operate some for of blogging hub

Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data

The initial steps involve:

1. Search by keyword

2. Search by location

3 tools useful in the process: The first two you can also search by location:

**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)

**locafollow.com

**twingulate.com

There are more suggestions in this piece having said that:

 

**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.

** this can help narrow things down, significantly

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article here: [http://tinyurl.com/7humubp]

Via janlgordon

This is a good piece, and of course, it has  everything to do with content, if you're curating for business and branding, you will want to have a look at this, good info.

 

Intro:

 

"When developing a social search strategy, it's tempting to look at social networks"'alone and how you will effectively be found through search to gain...

 

Social search is gaining in popularity as a marketing term and practice as more brands recognise the benefit in developing a combined strategy and the need to react to changing consumer behaviour.

 

A search engine results page is no longer just a mass of static links, but combines photo, video and realtime content to present the user with an increasingly changing web of gateways to content online.

 

The focus for a long time has been on the strategy on external social networks – increasing your profiles to reach new users but also improve your search engine rankings to control the front page for your results. The website has taken somewhat of a backfoot when it comes to a social search strategy, but you risk ignoring it at your peril.

 

 

Content is still king

 

http://www.simplyzesty.com/google/search/developing-a-social-search-strategy-content-reigns-supreme/

 

Via janlgordon