Black Friday is losing its relevancy to US shoppers. The holiday, which takes place the day after Thanksgiving, has historically been the biggest shopping day of the year in the US.

But over the last several years, shopper traffic in stores on Black Friday has been falling with many retailers like Walmart, Target, and Amazon kicking off their holiday discounts online several weeks in advance.

Foot traffic in stores this year is expected to fall by about 3.5% on Black Friday compared to last year, according to data from the location tracking service Foursquare....

SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices.

SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, you have no doubt seen and even taken advantage of these kinds of offers.

In this infographic from Monetate, learn how SoLoMo is having an overall impact on traditional eCommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases. It also also touches on the showrooming effect, providing retailers a guide to making the most out of SoLoMo opportunities.