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2016 Year of the Story 
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![Content Marketing +35% In 2015, Engagement -17% [Report] | Must Market | Scoop.it](https://img.scoop.it/ST5xLktV714eNXyMvMvNZDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Beginning of the End - Marty Note and Tactical web marketing, that time when it was possible to beat the crowd and gain competitive advantage is gone too. When your website is simply another marketing tactic and not connected to the bone and sinew of your company, brand or spirit then you will end up talking to yourself about yourself. http://www.curagami.com/burn-down-your-website-3-more-reasons/
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Adobe Content Rules For 2016 Design for the Multiscreen Reality Agree. Finding ways to have your content move like a pinball between devices will be key. The title image used here actually came from Adobe's mobile pitch of this piece. We went to Google, grabbed the URL, shared it here and then moved the mobile image we preferred over demonstrating today's "multiscreen reality". Don’t Fall Victim to #TLDR (Too Long, Didn’t Read)
Agree with a caveat - what you think is funny may be infantile or worse for others. Stay in tune with your audience and use humor SPARINGLY since to overuse what you think is tyranny. In Our Relationships We Trust Agree with a caveat here too. Adobe talks about brands we want to talk about people. We trust our friends and their friends. The ONLY way we know to spread trust today is to win the advocacy of your core audience. "Win the advocacy of" is HARD and you must ASK FOR HELP. Be humble, ask for help, listen and your circle of trust will grow. Be inauthentic, lie or not match walk to talk and your content will come back to bite you in bad ways. Disagree. The next generation live on phones and share, share and share some more. The use of our devices as connection machines is inevitable and won't be deterred by latent fears pumped by media or poorly understood posts. Is asking for your customers' permission and being honest about what you and your website do with information essential - yes (and DUH). Don't think this know me help me genie goes back in the bottle anytime soon, however. + 5 More From Curagami Be Present Please Note Desig n fo r the Multiscreen Reality
malek's curator insight,
January 28, 2016 7:39 AM
Exemplary curation function. If I my add, designing for multi-screen is a serious challenge. How to sync the process if search usually starts on mobile and jumps to PC or tablet?
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This post is about branding's journey from Tide in 1958 to Red Bull now with one inescapable conclusion - We Are All Media Companies Now.
Martin (Marty) Smith's insight:
Jeff Bullas just posted a piece that supports our thinking on this Curatti post from 2014. Jeff's post about Red Bull: http://www.jeffbullas.com/2013/11/08/is-this-the-top-content-marketing-company-in-the-world/
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Sharing Ecom Secrets https://youtu.be/vkD3oASu29Q
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Follow & Learn From These 12 People
Susan Charles's curator insight,
October 27, 2015 6:51 AM
I'm a certified accountant (CPA, CMA) with over 10 years of experience as both a freelance and corporate accountant. I currently work with a wide variety of small business owners internationally) providing services including financial planning, accounting, payroll and Business promoting https://uk.fiverr.com/queenofgig
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What does it take to achieve search engine success these days? The answer to this question is incredibly wide-ranging and often debatable. SEO’s, digital marketers and web professionals seek to find the answer [...] Via Marilyn Moran
Martin (Marty) Smith's insight:
Much like Marilyn we've been fascinated by the SEO mystery. In fact we've started a 3 part triptych entitled: Why The New SEO Looks Like The Old SEO on Curagami. Our first post on Brands is up now: http://www.curagami.com/new-old-seo-brands/?v=7516fd43adaa
Marilyn Moran's curator insight,
August 7, 2015 7:04 PM
I share my thoughts on the debate on whether you need technical expertise for Modern SEO.
Marilyn Moran's comment,
October 10, 2015 7:55 PM
@Martin (Marty) Smith - thank you so much for sharing & for the kind words! I really appreciate it! :)
Marilyn Moran's comment,
October 10, 2015 7:55 PM
@Martin (Marty) Smith - thank you so much for sharing & for the kind words! I really appreciate it! :)
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SEO Blow Up
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Content Shock Meets Community Shock
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Medium Cool We don’t need another blogging tool no matter how cool, efficient and mobile-ready the new tool’s User Interface. That’s why Medium isn’t a micro-blogging tool. Medium is a community forming NOW and that has many benefits including: * Grow with the network while not as crowded as Medium will become. * Fill the hole between your blogs and social nets. * Curate across your owned properties easily into one place. * Create and curate mobile ready content.
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consuming. Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
Great Scoop by @Brian Yanish - MarketingHits.com. Loved the 10 Item List of mistakes "amateurs" make. 1. Not automating 2. Not optimizing for search engines 3. Not hustling your content 4. Not working on your headline 5. Not experimenting 6. Poor quality content 7. Email List Is Money 8. Not thinking like a publisher 9. Not learning from the innovators
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Brands are under attack by 5 Ninja: clean slate, social media, death of old media, mobile & User Generated Content. How defeat attacking Ninja horde?
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Marty Note - Just Because You Can Do Something Don't
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Plum Branding Secrets
http://www.curagami.com/plum-branding-secrets/
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Predictive analytics, self-service knowledge bases, and personalization are turning the reactive interaction into a marketing opportunity.
Martin (Marty) Smith's insight:
Digital customer service sounds great, but tools are only as good as the personality using them. Even the coolest new tools can sound unhelpful and bored with the wrong execution. That said it feels like digital customer service is about to explode.
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It's going to be very interesting to see Apple spin these financials results. The company just announced its Q1 2016 results, and the company posted recored qua...
Martin (Marty) Smith's insight:
Peak iPhone? 5 Implications
Competition Gets Better As our usage moves to the cloud our devices can afford to be smaller, cheaper and less powerful. Power lives in the cloud and in doing small things fast over and over instead of HUGE things rarely and with tremendous risks. Don't be fooled by Apple's first dip your mission, should you choose to accept it, is to MOBILIZE YOUR EVERYTHING. Every online marketer reading this note should be looking for ways to get on their customers phones in 2016. Smartphones = LIFE and Sustainability. Innovation Gets Harder
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5 Holiday Ecommerce Trends * More, Better & Faster Free Shipping * Gamification and lmore loyalty programs (they work) * More causes & movemens less shouting and doorbusters * More asking for help
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Marketing Goes Boom
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SMM For Startups 2. Choose the Right Social Networks 3. Ask Your Audience What They Want 7. Don't Be Afraid To Experiment I left a comment on Shane's post about the need to curate content and blog. Social media without meaningful shares is spam. Startups are so self referential. They are so widget focused it can be hard to have them THINK about the world their widget fits into. Content curation helps open any company up to great relevant content from other sources. Curating that content creates a supportive social network and places a startups business in context.
malek's curator insight,
October 11, 2015 6:58 PM
I would say #6.Track and evaluate your social media performance, is probably the one we hardly do.
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SEO & Brands
malek's curator insight,
October 7, 2015 8:58 AM
Thoughtful, you can't help trying to answer "why" in a different way. The greater sense of community and why it developed is worth reading the whole post.
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Newsletter Best Practices * Use of anchor links & Landing Page.. * Including CUSTOMERS in your marketing. * Focus on HOT and happening NOW.
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Easy Marketing Trick
Martin (Marty) Smith's comment,
June 15, 2015 4:02 PM
Thanks @malek! You know now hard "down to earth" is for me, but this one was a fun find. Marty
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Why I'm Not A SEO in 3 Parts
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While Floyd Mayweather and Manny Pacquiao were duking it out on Saturday, another battle was going on in the background: Periscope versus illegal live-stream... And NO would be my answer unless we can create a tribe as we watch. If boxing's promoters want to KILL their golden goose they won't be the first. Instead of being happy they created an event people felt compelled to share and embracing the share and helping (the share) boxing wants to put genie back in bottle. Ask those bands trying to pay for the sins of previous greedy generations if they wished the industry "leaders" knew a little bit more about what I do for a living (web marketing) and a little less about being huge a-holes (lol). Bet they vote for more of one and a lot less of the other. M
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Understanding Creativity
I studied art at Vassar College with a great painter named Alton Pickens. Pickens taught what this Holmes Report post shares - work and worry about what works later. Perspiration may not create great art, but it may create great artists.
I'ved lived truths shared in this Reframing Creativity post from the Holmes Report. I know the statistics they quote too and believe they are right. People don't think of themselves as creative even when evidence is in abundance to the country.
It is as if creativity has to be walled off, trapped in an artist's studio to be observed from afar. Not so much. Your creativity is probably in evidence 100 times a day from how you decide to drive to work to your choices for lunch. By seeing ourselves as "not creative", we cut off those things that are most important NOW such as flexibility, analysis and ability to know friend from foe. Trust us, you are creative :). Marty