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Scooped by Martin (Marty) Smith
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Is Your Website Creating Information Parity or Disparity

Is Your Website Creating Information Parity or Disparity | Must Market | Scoop.it

Conversion Go Up When

Visitors arriving on your website have expectations and not all visitors are equal. Some may be "new" to your content. Others may be learning your content and a small group may be as expert about your site's content as you.



Feed "newbie" content to experts is a sure way to frustrate two people - the expert and the new to your content person who didn't get the content they needed. This post is about MAPPING your content to your visitors needs and expectations.



Why map? Meeting and exceeding your visitors' expectations builds trust and community. Conversions don't happen without TRUST and COMMUNITY.


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Scooped by Martin (Marty) Smith
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The Beatles Were Right Take Love You Make Online and Off: 5 Internet Marketing Tips via Curatti

The Beatles Were Right Take Love You Make Online and Off: 5 Internet Marketing Tips via Curatti | Must Market | Scoop.it
Love, a word rare in business, is important to online marketers. No brand, company or product can create the LOVE needed on their own. We all need friends.
Martin (Marty) Smith's insight:

Who knew. The Beatles were right. We take the love we make.

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