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Well Connected Mom's curator insight,
October 1, 2013 1:07 PM
People love to hear from people directly, not companies. Trust can be built up faster for brands through the people, not corporate advertising. |
BlairEvanBall's curator insight,
March 12, 2014 4:30 PM
Small company or large brand, we've morphed into our own media company. The challenge especially for small companies is too develop a daily regimen to find, curate, and produce great content for their customers and audience. While at the same time running a profitable business.
FOCUS on those things that give you the highest return for your time.
The hugh upside for them, they like control and this gives them control to amplify their brand.
For those that don't like the fast pace of change, they'll like irrelevance even more. |
Coming from FMCG background, I can't help but notice the digitalization of Coupons.