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Blogging Better on Flipboard

Blogging Better on Flipboard | Must Market | Scoop.it
From flipboard.com - July 9, 2017 10:02 AM

Better Blogging Resources

Much like riding a bicycle blogging is harder than it looks. I thought I knew how to ride a bike until I rode 3,300 miles across America. That trip taught me there is always lots to learn. 


Same is true for blogging. Our new better blogging Flipboard curates the best bloggers, tips, and tools to help any blogger publish better content. Flipboard is a cool tool since it easily allows curation of content across a broad spectrum of users. Every blogger from beginning to advanced will find helpful resources, tips and content on our Better Blogging Flipboard. 

https://flipboard.com/@curagami/blogging-better-236gfgi8y 

Martin (Marty) Smith's insight:

Our new Better Blogging Flipboard. 

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Guest Blogging: Google Not Walking Their Talk

Guest Blogging: Google Not Walking Their Talk | Must Market | Scoop.it
From blog.monitorbacklinks.com - September 12, 2014 8:09 AM

Guest Blogging Works Because
Guest blogging is not dead and most likely it will never die. We have the proof coming right from a guest blog post on Google. We also have proof from fiends at SalesForce who BLEW UP their blog by asking for guest posts.

SalesForce published 54% of the time from guests last year and their blog traffic went through the roof. Even better, they made more money. Strange that Matt Cutts would suggest sticking a fork in guest blogging when Google continues to ask guests to blog.

Guest blogging works, when done right, because your guest brings their social network to your content. This "friends of friends" marketing idea is at the core of our Startup Factory funded startup. Curagami believes in the power of THEIR content on your digital assets.

So, when Google's talk is one way and walk is another GO WITH THEIR WALK. And in the case of guest blogging Google's walk supports guest blogging.

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7 Reasons Your Blog STINKS At Generating Leads

7 Reasons Your Blog STINKS At Generating Leads | Must Market | Scoop.it
From contentmarketinginstitute.com - December 27, 2012 10:12 AM
Blogging and inbound marketing aren't working for a huge percentage of marketing agencies and consultants. Find out why your blog isn't generating leads.
Martin (Marty) Smith's insight:

WOW, is this a MUST READ for all 'inbound marketers". I realize we are all inbound marketers now and, as Marcus points out in this excellent post, that is part of the problem. We Internet marketers love to run to one side of the boat damn the consequences (like drowning LOL). 

Don't misunderstand my lament, I love the fact everyone and their sister is in love with content marketing. Friends of mine and I have been preaching content, content and more content since 2003. Careful what you wish for. 

Now two trends are meeting head-on. Everyone is creating and curating more content and so we are swamping the boat. Content creation and curation is NOT a dabbler's game. If the only thing you write is a grocery list please don't assume you can write mega-viral content. You can't. 

Creating great content takes WORK. I just wrote that if creating an online community (a tribe that loves you and follows you like the Grateful Dead) is the hardest thing to do well then writing mega-viral content that generates leads is a close second. 

This article is GREAT and correct. I would add most content marketers forget to:

* RESEARCH those Keys. 

* Watch near real time metrics. 

* Double down on leaders.

* Leave losers. 

* Write, Write and Write some more. 

* Curate, Curate and Curate more. 

* Connect top of funnel (what generates traffic).

* To Bottom of funnel (where conversions live). 

 

There is no easy or fast way to do any of these things (sorry). I'm convinced you cannot either create or curate your way to where you need to be. You must CURATE and CREATE to become an authority, to be a player. 

Marcus has written a great article about sins we've all committed. Sin less and create more in 2013 and you will be one of the special inbound marketers who actually know how to write to make money.  

 


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Medium Rocks: New Mobile Micro-Blogging Tool Is A MUST USE via @Scenttrail

Medium Rocks: New Mobile Micro-Blogging Tool Is A MUST USE via @Scenttrail | Must Market | Scoop.it
From www.scenttrail.com - May 24, 2015 2:21 PM

Medium Cool
Why do we need another blogging tool? Reasonable question. If Medium was simply and only another micro-blogging and content curation tool then the answer would be in the negative.


We don’t need another blogging tool no matter how cool, efficient and mobile-ready the new tool’s User Interface. That’s why Medium isn’t a micro-blogging tool. Medium is a community forming NOW and that has many benefits including:


* Grow with the network while not as crowded as Medium will become.

* Fill the hole between your blogs and social nets.

* Curate across your owned properties easily into one place.

* Create and curate mobile ready content.

 

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Content's Marketing's Hard Rain A-Gonna Fall & Here's Your Umbrella

Content's Marketing's Hard Rain A-Gonna Fall & Here's Your Umbrella | Must Market | Scoop.it
From plus.google.com - January 25, 2014 3:34 PM

Content's Marketing's Hard Rain A-Gonna Fall
As much as I love a good debate the one I covered on ScentTrail Marketing on Friday between Scoop.it CEO Guillaume and ace content blogger Mark Schaefer is moot.

Google's algorithm is set. Facebook's "edgerank" is tightening. As Barabasi notes in his highly recommended book LINKED: How Everything Is Connected To Everything Else a hard rain is about to fall on content creators.

Do I believe in Guilluame advocacy of content curation? Yes, do I believe content curation can save PR4 blogs? Not even a little bit. The rich are about to get richer. Smart move is to pay the freight - cut partnership deals with content hubs in your business segment.


This G+ post shares how to structure such a deal since you need to discuss a lot of dimensions of support (not just what you owe them for their greatness lol).

 

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