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![$15M For ALS, A Wet Bill Gates and Charities Seek Their Own Ice Bucket [video] | Must Market | Scoop.it](https://img.scoop.it/vnM3eneO4lqPauEo83NYdzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The success of the ALS challenge has other nonprofits hoping to capture the viral wave.
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Scooped by Martin (Marty) Smith |
Scoop.it!
Martin (Marty) Smith's insight:
Amazing Viral "Challenge"
WOW, any disbelief about how social / mobile turns marketing into movements should be answered by the now ubiquitous Ice Bucket Challenge. Here is what we love about the challenge:
* Videos are amazing.
* Celebrities laying down a TIME based, money and activity challenge (dumping ice water on your head).
* Plays great on SOCIAL.
That last bullet is where the real win is. Just as ToughMudder's CEO said they are as much a SOCIAL phenomenon as race this "challenge" spreads because its EASY, FUN and by accepting a "challenge" we join the tribe of previous challengers.
Now the question is how do we dump the equivalent of cold water on curing cancer?
Dr. Jonas Salk, who in 1955, after he created the first polio vaccine, was asked, So what’s next? Cancer? — as if a doctor finished with one disease could simply shift his attention to another.
You probably can say the same about funding cancer after #ALS campaign, except for the fact that it's the complexity of cancer which makes it difficult to cure. Hope is our best ally for now.