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Bullet Journal Craze Scientists weigh in on why so many people love bullet journals, and whether they actually work. 
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5 Holiday Ecommerce Trends * More, Better & Faster Free Shipping * Gamification and lmore loyalty programs (they work) * More causes & movemens less shouting and doorbusters * More asking for help
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Marty Note
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25% of consumers used ONLY a smartphone for automotive research & shopping before visiting a dealership. Find out why Mobile-only Shoppers are Changing Car Sales
Martin (Marty) Smith's insight:
Great share by +Tim McLain that should be read by ALL #marketing pros for its #socialmobile implications. Mobile is SO MUCH MORE than making information look good on a #smartphone .
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From
cdixon
3 Amazing Sign of the Times Facts * Appification of the world continues. * Apps are games so gamification of the world continues. Via Jesús Hernández
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Some may thrive for years while others may get acquired, and still others may go nowhere. But all will be worth watching.
Martin (Marty) Smith's insight:
Using Seth Fiegerman's (@sfiegerman) excellent @Mashable post to help with Startup Trends 2 on Curatti.com tomorrow.
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|Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and... Via Günter Schumacher
Martin (Marty) Smith's insight:
The great title of this scoop says it all. Everyone is creating content marketing but no one is sure how the top of the conversion funnel, those things we do like blogging and social media that drive traffic, and the bottom of the funnel, the magic land of conversions and ROI live, are connected.
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This post is intended for newbies in the QR Code world; however, some creative ideas can certainly be useful for all. Please comment and let me know the creative ways you have used your QR Codes t...
Martin (Marty) Smith's insight:
Great suggested from Carla. I too believe QR codes will be everywhere and don't understand them nearly as well as that realization means they need to be understood.
Carla Deter's comment,
May 30, 2013 7:21 PM
Wow, thanks Giuseppe. I'm new to Scoop It. Now, that I'm seeing how it works I realize a most worthy platform was missing in my life. Thanks again!
Carla Deter's comment,
June 6, 2013 6:27 PM
Wow, thank all of you for the rescoop. I do appreciate it. Thanks for sharing this scoop! Would you like to connect on Facebook? https://www.facebook.com/sociallyyourvirtualassistantcarla
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![Our Connected Feminine Future: Men vs. Women Use Of Social Networking [Infographic] | Must Market | Scoop.it](https://img.scoop.it/SAGPipSh1KneOD6toR9I9Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Have you ever wondered what the differences are between men and women when it comes to social networking? Well, one thing has been proven, and that is that
Martin (Marty) Smith's insight:
As an Ecommerce Director our sales were dependent on word-of-mouth advertising, the best advertising you can't buy :). Realizing that women were much more likely to generate word-of-mouth we created personas and campaigns designed to begin meme creation among women. * Language. * Importance of reviews. * Cause marketing.
Faith Popcorn famously said people JOIN brands they don't buy them and we saw the truth of her idea in our feminine marketing results. Now there is a study showing what we saw in our numbers. Women are more active on social networks and beginning to express their more networked profiles by buying cool gadgets (territory usually thought of as male).
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Software Eats the World Now riffs a great Tech Crunch post smashing it into Blue Ocean Strategy and Start with Why as we are all softwareists now.
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A new marketing automation infographic has been released by digital agency Position 2. The infographic is called 'State of marketing automation 2015'. Via Liana Ling, massimo facchinetti
Martin (Marty) Smith's insight:
Marketing automation will become increasingly important as we shared in Context & Conversations: Marketing Predictive Future (http://www.curagami.com/magical-thinking/marketing/context-conversations-future-of-marketing/ ).
Marijo's curator insight,
April 15, 2015 3:39 AM
Make no mistake: marketing automation is a nice next step in marketing with many channels unified in one platform, but to make it all run efficiently and correctly can be a daunting task. Be sure to have all departments involved lined up and aware of all the goals, challenges and possibilities before diving in.
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Scooped by Martin (Marty) Smith |
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Coming from FMCG background, I can't help but notice the digitalization of Coupons.
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Rescooped by Martin (Marty) Smith from MobileWeb |
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As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.
Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"
Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.
Startups Think Mobile First
I got this lesson at Triangle Startup Factories Fall Showcase when more than half of the "graduating" startups were MOBILE focused almost to the exclusion of content on Google.
These startups could have cared less about organic SEO. I'm not sure I would live all the way there YET but SOT (Sign of the Times) and yet another big wake up call to Google.
It is possible via app stores and direct connection into what is rapidly becoming many people's #1 digital device - their SmartPhone - to build a substantial business and have NO top ranked keywords in Google.
All things being equal I still want content in the Big G since a traffic source as valuable as that is stupid to ignore, but the brash thinking of next gen entrepreneurs DOESN'T INCLUDE GOOGLE.
Google, for these brash mobile first entrepreneurs, doesn't enter in their field of vision. They aren't worried about winning organic SEO as much as they fear bad ratings on the app store (lol).
After spending years tweaking, cajoling and pleading organic SEO I'm ready for something new and different. SEO feels played out, not worth half the time we used to put in it and OVER.
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Scooped by Martin (Marty) Smith |
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Holiday Ecommerce Trends
First Holiday Ecommerce awards are in with REI.com and Williams-Sonoma winning top honors and L. L. Bean most improved from November to December.
Trends Include
Free Shipping All Orders especially in December.
Free Shipping Out and back (returns) is also trending with several majors.
Deal of the Day is trending with REI.com having the best example.
Williams-Sonoma's explanation of BMSM (Buy More, Save More) is the best we've seen.
Bean wins kudos for its Holiday Shopping Made Easier graphic.
Overall creative performance was lackluster this year in the 36 ecommerce websites we reviewed with the overall grade going DOWN in December.
Report card is on Google Plus: http://bit.ly/1bPhwz3
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Scooped by Martin (Marty) Smith |
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We all know the semantic web is coming, but what the heck is a "semantic web". The short course is machines understanding laguage in all its idiom and human vulnerabilities.
If "machines capable of understanding language" sounds a little Terminator 2 or confusing read this excellent primer from XML.com.
BTW, if you are thinking the semantic web changes everything from how we design and develop websites to how we think about information architexture and content marketer you are CORRECT.
If you have thoughts on what all of that means to how we did the ditches we need to actually create Internet marketing please share your thoughts, ideas and comments :). M
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Rescooped by Esther Coronel De Iberkleid from Must Market |
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This post is intended for newbies in the QR Code world; however, some creative ideas can certainly be useful for all. Please comment and let me know the creative ways you have used your QR Codes t...
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Scooped by Martin (Marty) Smith |
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Used to be you had to please your customers, your investors, and the press. What happens when your customers are your investors and your press?
Yes customers will be in our "face" via social media marketing in 2013. As our guest bloggers from Softwae Advice proved in their Twitter social customer service survey, even big brands are not ready:
http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/
Bullet journaling is new to us.