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Moving Toward A New Marketing.
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7 Quick Tips on Setting Up Your Startup On Social Media via @shane_barker

7 Quick Tips on Setting Up Your Startup On Social Media via @shane_barker | Must Market | Scoop.it
From www.business2community.com - October 10, 2015 12:23 PM

SMM For Startups
Great tips here for #startups including:

1. Create Your Social Media Strategy
2. Choose the Right Social Networks

3. Ask Your Audience What They Want
4. Provide Customer Service on Social Media
5. Build An Online Community
6. Constantly Evaluate Your SMM Strategy

7. Don't Be Afraid To Experiment


I left a comment on Shane's post about the need to curate content and blog. Social media without meaningful shares is spam. Startups are so self referential. They are so widget focused it can be hard to have them THINK about the world their widget fits into. Content curation helps open any company up to great relevant content from other sources. Curating that content creates a supportive social network and places a startups business in context.  

 

 

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malek's curator insight, October 11, 2015 6:58 PM

I would say #6.Track and evaluate your social media performance, is probably the one we hardly do.
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Seven Startup Metrics You Must Track - Forbes

Seven Startup Metrics You Must Track - Forbes | Must Market | Scoop.it
From www.forbes.com - June 21, 2014 12:51 AM
The Seven Startup Metrics You Must Track
Forbes
Not spending enough time gauging your business's progress can be just as harmful as wasting your time with needless emails or Excel sheets.

Via Kristine Santos
Martin (Marty) Smith's insight:

Agree, our Triangle Startup Factory Funded startup is tracking most of these "magic metrics".

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malek's curator insight, June 21, 2014 6:19 AM

Conversion to paid rate: if you started with a freemium model
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5 New Money Rules: Making Money In A Thank You Economy - Curatti

5 New Money Rules: Making Money In A Thank You Economy - Curatti | Must Market | Scoop.it
From curatti.com - March 25, 2014 8:47 AM
Making money in our new Thank You economy can be tricky. This post shares 5 New Money Rules to help you say Thank You for the Return On Investment.


5 New Rules

* Partner As You Build.
* Create and Sell Training.
* Crowdfund.
* Sell Sponsorships & Advertising.
* Sell Anything of Value & You Have More Value Than You Know.

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malek's curator insight, March 25, 2014 2:49 PM
New Money Rule 5: “Sell” Anything of Value

effective immediately
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10 Startups to Watch in 2014 via @sfiegerman for Mashable

10 Startups to Watch in 2014 via @sfiegerman for Mashable | Must Market | Scoop.it
From mashable.com - January 13, 2014 12:58 PM
Some may thrive for years while others may get acquired, and still others may go nowhere. But all will be worth watching.
Martin (Marty) Smith's insight:

Using Seth Fiegerman's (@sfiegerman) excellent @Mashable post to help with Startup Trends 2 on Curatti.com tomorrow. 

Startup Trends 1
http://curatti.com/startup-trends-2014/ 

Startup Trends 2
Published Tuesday 1.14 

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3 Trending Haiku Decks: Gamify The Clash For The Holidays

3 Trending Haiku Decks: Gamify The Clash For The Holidays | Must Market | Scoop.it
October 2, 2014 12:59 PM

3 Trending Haiku Decks
Haiku Deck is a cool visual marketing tool we believe proves Slides are a new marketing channel. Haiku Deck isn't your father's slide deck template. Haiku Deck FORCES you to tell great stories and THINK about how to excite, lead and teach an audience even as you learn, think differently and rock a new content marketing channel.

Don't think Haiku Deck and slides are a new marketing channel? Take a look at some of these stats:

70, 216 = Total Views for team Curagami's 36 Haiku Decks 
7,963 = Views For Top Deck (Warren Buffett's Tips For Startups).
3,454 = views gained since 9.17 across all decks

T R E N D I N G

#1: Gamify Content Marketing (4,158 views +164% since 9.17)
http://shar.es/1aBtqW 
Now #5 overall and a Top Haiku Deck for us and the fastest to attain such heights. 

#2: Crowdfunding Tips From The Clash (1,223 views +128% since 9.17)
http://shar.es/1aBt5B 

#3: 5 Holiday Web Design Tips (845 views +113% since 9.17)
http://shar.es/1aBv3y 
 

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Commere + Content Revolution: Why CrowdFunde Is Hiring Content Curators & You Should Too - Curatti

Commere + Content Revolution: Why CrowdFunde Is Hiring Content Curators & You Should Too - Curatti | Must Market | Scoop.it
From curatti.com - April 8, 2014 12:10 AM

CrowdFunde is hiring great content curators. Curators form the pillars of every successful online community & community wins customer hearts and minds.

Content Curators may be the most important and least understood skill set on the planet. Critical to content creation content curation helps test a wide range of ideas, content combinations and personas. You can test more faster in content curation than creation.

This post explains why our Durham, NC based sartup CrowdFunde is hiring great content curators and why you should too.

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Emerging Channels Challenge SEO for Marketing Dollars

Emerging Channels Challenge SEO for Marketing Dollars | Must Market | Scoop.it
From www.searchenginejournal.com - January 19, 2014 10:31 AM

As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.


Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"


Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.




Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Startups Think Mobile First
I got this lesson at Triangle Startup Factories Fall Showcase when more than half of the "graduating" startups were MOBILE focused almost to the exclusion of content on Google. 

These startups could have cared less about organic SEO. I'm not sure I would live all the way there YET but SOT (Sign of the Times) and yet another big wake up call to Google. 

It is possible via app stores and direct connection into what is rapidly becoming many people's #1 digital device - their SmartPhone - to build a substantial business and have NO top ranked keywords in Google. 

All things being equal I still want content in the Big G since a traffic source as valuable as that is stupid to ignore, but the brash thinking of next gen entrepreneurs DOESN'T INCLUDE GOOGLE. 

Google, for these brash mobile first entrepreneurs, doesn't enter in their field of vision. They aren't worried about winning organic SEO as much as they fear bad ratings on the app store (lol). 

After spending years tweaking, cajoling and pleading organic SEO I'm ready for something new and different. SEO feels played out, not worth half the time we used to put in it and OVER.  

 

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