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Must Market
Moving Toward A New Marketing.
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Social Media Marketing After Vine - Curagami

Social Media Marketing After Vine - Curagami | Must Market | Scoop.it

The Big Shakeout
The inevitable shakeout of social media marketing tools is on. Twitter's Vine is gone and it's owner is in pain. Twitter's layoffs and inability to get sold signal we've entered the BIG SHAKEOUT. 

Read thoughts on that the big social media marketing tools shakeout means for your online efforts on Curagami: 
http://www.curagami.com/social-media-death-vine/ 

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Social Media Marketing: Do You Have A Tin Ear? via @Curagami

Social Media Marketing: Do You Have A Tin Ear? via @Curagami | Must Market | Scoop.it

Social Media: It’s The conversation, stupid Are You Listening? Why is it so hard for institutions and companies to listen? Here is a sequence of social marketing I created to support the James Cancer Hospital that underscores how listening creates opportunity in a social / mobile / connected time. 

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Heroic Summary of The State of Social Media: Summer 2014 by @albertqian

Heroic Summary of The State of Social Media: Summer 2014 by  @albertqian | Must Market | Scoop.it

Read the updated seasonal report for where social media is headed.

Martin (Marty) Smith's insight:

Great "inside baseball" summary of "state of the state" look into social media marketing by the extra brilliant Albert Qian for @ janlgordon's Curatti.

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Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday

Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday | Must Market | Scoop.it
A social media executive is frustrated with influencers.
Martin (Marty) Smith's insight:

So wait, you mean I could have been paid for this? Always a day late and a dollar short on this kind of stuff (lol). Marty 

malek's curator insight, May 18, 2016 6:37 AM

"Influencers are going to start disappearing. Brands are going to start realizing the amount of followers you have doesn’t mean shit."

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Guest Blogging: Google Not Walking Their Talk

Guest Blogging: Google Not Walking Their Talk | Must Market | Scoop.it

Guest Blogging Works Because
Guest blogging is not dead and most likely it will never die. We have the proof coming right from a guest blog post on Google. We also have proof from fiends at SalesForce who BLEW UP their blog by asking for guest posts.

SalesForce published 54% of the time from guests last year and their blog traffic went through the roof. Even better, they made more money. Strange that Matt Cutts would suggest sticking a fork in guest blogging when Google continues to ask guests to blog.

Guest blogging works, when done right, because your guest brings their social network to your content. This "friends of friends" marketing idea is at the core of our Startup Factory funded startup. Curagami believes in the power of THEIR content on your digital assets.

So, when Google's talk is one way and walk is another GO WITH THEIR WALK. And in the case of guest blogging Google's walk supports guest blogging.

Martin (Marty) Smith's insight:

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