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Must Market

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3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami

3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami | Must Market | Scoop.it
From www.curagami.com - January 21, 2015 7:33 AM

This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.

Use these three simple metrics to find your long tail:

Rank
% of Total
Running Total

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malek's curator insight, January 21, 2015 9:41 AM

A simplified review of the 80-20 rule in sales.  The Running Total is an interesting parameter to be considered.  Need more on "Profitability" fractal from @Martin (Marty) Smith
Martin (Marty) Smith's comment, January 21, 2015 5:51 PM
@malek good idea to write more about how to use the 80-20 "fractal" to gain greater return. Will tackle that next on Curagami. Thanks, Marty
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Seven Startup Metrics You Must Track - Forbes

Seven Startup Metrics You Must Track - Forbes | Must Market | Scoop.it
From www.forbes.com - June 21, 2014 12:51 AM
The Seven Startup Metrics You Must Track
Forbes
Not spending enough time gauging your business's progress can be just as harmful as wasting your time with needless emails or Excel sheets.

Via Kristine Santos
Martin (Marty) Smith's insight:

Agree, our Triangle Startup Factory Funded startup is tracking most of these "magic metrics".

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malek's curator insight, June 21, 2014 6:19 AM

Conversion to paid rate: if you started with a freemium model
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Cooking The 'Books': Why We Are Loving Curagami Scores

Cooking The 'Books': Why We Are Loving Curagami Scores | Must Market | Scoop.it
From plus.google.com - August 14, 2014 8:28 AM

Cooking The 'Books': Why We Are Loving Curagami Scores
We lucky few #internetmarketers have a problem. We are betwixt and between these days. What was OLD (seo) is GONE. What is NEW isn't clearly visible yet.

One hard won trick from over 13 years of Internet marketing is when the real world gets too weird make and model an artificial one. This G+ post shares how we are creating Curagmi Scores to evaluate exotic "ingredients" and cook the books.

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Eight Data Myths That Get Marketing Directors Fired

Eight Data Myths That Get Marketing Directors Fired | Must Market | Scoop.it
From www.kaushik.net - May 9, 2013 10:10 PM
From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.
Martin (Marty) Smith's insight:

Eight data myths that marketing people believe that get them fired:

1. Real-time data is life changing.
2. All you need to do is fix the bounce rate.
3. Number of Likes represents social awesomeness.
4. # 1 Search Results Ranking = SEO Success.
5. REDUCE MY CPC! REDUCE MY CPC NOW!!
6. Page views. Give me more page views, more and more and more!
7. Impressions. Go, get me some impressions stat!
8. Demographics and psychographics. That is all I need! Don't care for intent!


http://www.kaushik.net/avinash/silly-marketing-data-strategy-metrics-mistakes/  


Beyond Brilliant! @avinash

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Robin Martin's comment, May 15, 2013 10:35 AM
Ooohhh my...sounds very familiar!!
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