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Must Market

Moving Toward A New Marketing.
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Content Marketing +35% In 2015, Engagement -17% [Report]

Content Marketing +35% In 2015, Engagement -17% [Report] | Must Market | Scoop.it
From marketingland.com - February 12, 2016 9:08 AM

Beginning of the End - Marty Note
This  Marketing Land report confirms Mark Schaeffer's Content Shock and highlights a few of our favorite rants including:

Burn Your Website THINKING Down
 http://www.curagami.com/burn-down-your-website-3-more-reasons/


and Tactical web marketing, that time when it was possible to beat the crowd and gain competitive advantage is gone too. When your website is simply another marketing tactic and not connected to the bone and sinew of your company, brand or spirit then you will end up talking to yourself about yourself. 

Websites are focused on US (we lucky few web marketers) more often than not. Good luck with that going forward. Tomorrow's website will be focused on THEM (customers) with more ways to connect, engage, empower, and inspire than we can imagine.  

Content marketing is over time to start thinking about and creating whatever is next.  Oh, and content curation will be a big part what's next we are convinced since curation combines creation, support and tribalism. 


http://www.curagami.com/burn-down-your-website-3-more-reasons/

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The Story Of Being Great Business Storyteller | Infographic List

The Story Of Being Great Business Storyteller | Infographic List | Must Market | Scoop.it
From infographiclist.com - March 22, 2014 12:15 AM

Step by step storytelling instructions.


Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Jack Varnell
Martin (Marty) Smith's insight:

I like this presentation as it seems more engaging, but it bears little relation to crafting stories in a business setting. I hear several problems over and over including:

* What we do is boring, no one will care.
* We don't have writers or storytellers on staff.
* We are too busy doing our jobs making widgets.
* No one does this in our space.

Excuses go on from there. Stories are how we learn best. Why then do we resist telling stories in a business setting. Do we really need to make things boring and uninteresting in order to make them "fit" in a business setting?

These "objections" are FALSE because:

* Everything is exciting when you explain it in story form.
* You may not have writers but you have storytellers. FIND THEM, grab a video camera or a phone with a video camera create a video diary.
* Your biggest job, no matter who you are, is to win hearts and minds, Stories, storytelling and online engagement is your job whether you realize it or not.
* No one is doing this in your space YET.

Great Scoop by Jack. Marty

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Big Brands Engage Customers For Hours via Curated Music Playlists

Big Brands Engage Customers For Hours via Curated Music Playlists | Must Market | Scoop.it
From www.6smarketing.com - August 22, 2013 4:13 PM

Why Engagement Is All The RAGE
Ever wonder why the tide turns? Two years ago we lucky few Internet marketers wanted HUGE numbers. We needed to pass millions by our webpages to convert 6% or less.

Times Are Changing
We don't understand the full impact or reach of Google's Panda and Penguin algorithm changes. Google isn't a leading indicator either. Google wants a better more relevant web because relevance lowers their cost and increases customer satisfaction. 

Customers (US) were at a tipping point before Google open their Zoo. We want MORE because more has been given. MORE and FASTER is the irony of modern marketing. Once an expectation is set that same expectation must be beat fast and in ever more significant loops or habituation sets in.

Habituation is only moments from being disgruntled and disgruntled customers do many things BUY and ENGAGE are never two of them. Google's Panda and Penguin algorithm shifts mirror the new game. 

Hearts & Minds = The New Game
In a time of abundance where versions of every commodity can easily come from a number of excellent sources, consumers change their ASK. We move from simple wish fulfillment to complex aspiration satisfaction. We want our EXPERIENCE of a brand to help achieve our dreams. 

Yeah but we all have to go to the grocery store to get food you may be thinking. Yes, but your smart phone is with you, laptop in the car and you were online moments before. Soon you will be online all the time (Google glass). 

Once we are online all the time every brand, business or service must win the digital communication battle to win our hearts and minds. Every product and service will need to harness the power of NEW, communicate and share. First grocery story to realize shopping for groceries is an experience capable of being integrated into our digital lives WINS BIG. 

 First brand to realize the EXPERIENCE can last for hours, as the examples in this excellent Robin Good post do, will win BIGGER. 


Via Robin Good
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Robin Good's curator insight, August 22, 2013 3:57 PM



While they may cost a few thousand dollars if commisioned through an agency, curated music playlist appear to be an emerging approach for big brands to develop a closer relationship with their fans.


From Nissan, to Juicy Fruit, Telus and Mr. Clean, there are already several large brands who have been investing in compiling dedicated music playlists to engage and stay in contact with their customers and potential ones for hours at a time. 


Songza (available only in the US and Canada) is one of the pioneering music distribution platforms monetizing this approach.


My comment: DJs and music experts may have yet to witness the opportunity to become fully part of the communication and marketing process of big brands by curating all of their marketing-related music needs.


Check out this article to learn more about it: http://www.6smarketing.com/blog/songza/ 
Richard Stadler's curator insight, August 23, 2013 3:51 AM

Another innovative way to reach your market...
Johel Mercado's comment, August 27, 2013 9:18 PM
prueba
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How To Make Your Internet Marketing STICKY [infographic]

How To Make Your Internet Marketing STICKY [infographic] | Must Market | Scoop.it
From alexwhite.org - March 31, 2013 7:44 PM

Great infographic capturing tips from Heath brothers book Made To Stick. 

Martin (Marty) Smith's insight:

Made To Stick
If you are an Internet marketer and haven't read Made To Stick by the Heath brothers you can get some of the main ideas from this excellent infogrpahic summary. Biggest idea is sticky ideas are KING and there are specific things you can do to mek your ideas, your memes, more sticky or less sticky. You want MORE sticky (lol).

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Martin (Marty) Smith's comment, March 31, 2013 10:03 PM
Jesus, I noticed the main infographic blanked out so I shifted to the header. Looks like it blanked out for you too. Don't know why as it is a cool infogrpahic but may want to pick up the header I switched to.
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Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde

Exclusive: Why Engagement Matters Online @MarkTraphagen, Stone Temple Consulting via @CrowdFunde | Must Market | Scoop.it
From www.crowdfunde.com - April 5, 2014 1:13 AM

Social signals go way beyond Facebook likes. Listen as Mark traphagen explains the meta behind social signals and why you need to be aware of them. Exclusive @CrowdFunde Interview.

This post set a new Daily Views record on CrowdFunde Blog! 

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Value, Experience & The New SEO - Conversation With Robin, Brian and David

Value, Experience & The New SEO - Conversation With Robin, Brian and David | Must Market | Scoop.it
From plus.google.com - March 8, 2014 5:23 PM

Value, Experience & The New SEO
I'm having five related conversations across three social nets right now about  #contentmarketing  ,  #contentcuration  and #SEO with @Robin Good@Brian Yanish - MarketingHits.comand @David Amerlandthis post pulls these threads together in a single place.

"David's idea is all of factors will align at some point in the not very distant future. Points such as:

* What makes money.
* The value of an experience NOW and over time.
* Value as a function of Uniqueness / Scarcity.
* The social REPUTATION and AUTHORITY of a brand or curator."


Brian suggested we have a debate and I think that is a great idea. Will see if we can put together a HOA on content marketing, engagement and the new SEO soon. In the meantime I'm sure everyone will chime in on this G+ post.

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Heather Koroll's curator insight, March 9, 2014 7:46 PM

add your insight...

 
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Storytelling Is The New SEO - Almost 14,000 Views

From www.slideshare.net - June 29, 2013 10:35 AM
Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher
Martin (Marty) Smith's insight:

Storytelling is the new SEO is rocking on with a mention in @AmyStark's Slideshare about customer engagement caught by using @Scoopit as an Online Reputation Management tools (http://sco.lt/5rugnB ), 101 downloads and almost 80 Facebook likes.

Now at 14,100 views.

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