Take a step-by-step look at how to quickly build relevant buyer personas and easily create resource-rich content aligned with your audience needs.
Via Pedro Da Silva, Os Ishmael
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
Must Market
30.0K views |
+0 today
 Your new post is loading...
|
Scoop.it!
Major Scoop.iteer Jan Gordon launched Curatti.com - The Editors of Chaos website over the weekend. Jan's mission is important. She wants to save the golden content marketing goose before its killed by its own popularity. 
|
Great post about how to connect two important dots: buyer personas and content marketing. Customers are different, but they are usually different in similar ways (lol).
This means we can form cohorts or groups of customers in order to increase the relevance of our messaging, marketing and communication. Relevance is an important idea.
Batch and blast days where the same message, usually SALE SALE SALE, is sent to everyone is over. Making sure you send relevant messages to your customers is now a CSF (Critical Success Factor). Sending non-relevant messages is NOISE and the world is noisy enough.
Add to the world's noise and you break the first rule of web marketing - permission means only relevant messages please. The web is so DATA RICH customers are USED TO relevant communication. So used to relevant communication they will not look on being spammed lightly or without action (leaving your list or worse discussing how non-relevant you are to their social nets).
Oh, and don't forget to CURATE content more than you CREATE content because curating sends the "we listen and care about others" signal and trust us you want that :).