Must Market

Yep, these "SEO solutions are beoming commodities and that is only half the confusing part. Here are the "increasingly commodified" trends and a great summary from the post:

* Social Media

* Content Development
* Link Building|

* Keyword Strategy

* SEO Reporting

Summary from the post
"Under the right circumstances, a “price per SEO” offering can make sense — but B2B marketers need to understand the impact and benefits of such an offering before assuming they’ve solved their SEO problem with this type of solution alone. It’s rare that they have.

Lastly,

I am a firm believer in productivity benchmarks combined with analysis and consultation. SEO partners need to be held accountable for output, just as much as anyone else. That said, it’s dangerous to rely solely on quantity and volume when establishing budgeting expectations."