Must Market

Medium Cool
Why do we need another blogging tool? Reasonable question. If Medium was simply and only another micro-blogging and content curation tool then the answer would be in the negative.

We don’t need another blogging tool no matter how cool, efficient and mobile-ready the new tool’s User Interface. That’s why Medium isn’t a micro-blogging tool. Medium is a community forming NOW and that has many benefits including:

* Grow with the network while not as crowded as Medium will become.

* Fill the hole between your blogs and social nets.

* Curate across your owned properties easily into one place.

* Create and curate mobile ready content.

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:

6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  

Read the updated seasonal report for where social media is headed.

Scoop.it & Curagami Record Day
Thanks to Curagami's Evolution of Web Design & Marketing Infographic (http://www.curagami.com/featured/evolution-web-design-marketing-infographic/) and post we had record views on 7.3.14. We wanted to look inside our record day so we created a series of charts & Graphs.

Since we can't share multiple images on Scoop.it we've pinned images to http://www.pinterest.com/scenttrail/curagami/

Chart 1 Traffic Pie Chart
66% of Curagami.com's record day visitors came from Scoop.it. My Scoops just passed 150,000 views. Views are helpful especialy for testing but conversions rule. In this context I would count a click from Scoop.it to the Curagami blog as a "conversion".

Find Charts Here
http://www.pinterest.com/scenttrail/curagami/

Chart 2 ROI By Traffic Source Chart

ROI v Work bar chart shows traffic over the work investment required. Scoop.it's "work units" of 6 were behind Twitter's 9 and ahead of G+'s 4. Scoop.it generated 6.5 "conversions" (traffic into Curagami.com.

I combined G+ and Google Search and Google is the next closest in work efficiency generated 2.5 conversions per unit of work. This means Scoop.it was 260% more "efficient" on Curagami's record day. than Google.

Google was 500% more efficient than Blog Links.

Find Charts Here
http://www.pinterest.com/scenttrail/curagami/

One Day Doesn't Make A Trend
While one record day doesn't make a trend the idea of creating an "efficiency index" for "Social conversions" is an important new metric we are working on at our Startup Factory funded startup called Curagami.

Social media requires INPUT, MONITORING and TUNING. Finding "get more with less" tools like Scoop.it are becoming increasingly important for digital marketing success. We don't have our Curagami Paper.li set up yet. Paper.li is another favorite "get more with less" tool.

We encourage marketers to think their INPUT, MONITORING and TUNING cycles with an eye for efficiency. Efficiency, how much RETURN comes from how much "work", is the great equalizer. TIME isn't infinite, but social demand is.

Given this contradiction, the amount of content you could create is always infinite while content you should create based on return is TINY. Efficiency like the one Scoop.it showed on Curagami's record day is something to watch.