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Moving Toward A New Marketing.
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Don't Make 10 Content Marketing Mistakes That Amateurs Make

Don't Make 10 Content Marketing Mistakes That Amateurs Make | Must Market | Scoop.it
From blog.newscred.com - May 11, 2015 8:02 AM
consuming.

Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. We all do.

Blogs take time to write, those great images need to be found or created and those social networks meed to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slowly persisting. It is a marathon and a journey not a sprint.

One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust and followers over time. This earns you the right to then sell them something down the track.

When content marketing and social media emerged there were no tools. Today we have so many technology tools that it’s overwhelming.

But what is great with marketing tools is that you can scale your efforts. It was something I realized with Twitter early on. A few years ago I implemented one software platform that saved me 120 hours a month and it still does.

So what are some content marketing mistakes that many amateurs new to the game are making.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great Scoop by @Brian Yanish - MarketingHits.com. Loved the 10 Item List of mistakes "amateurs" make.

1. Not automating

2. Not optimizing for search engines

3. Not hustling your content

4. Not working on your headline

5. Not experimenting

6. Poor quality content

7. Email List Is Money

8. Not thinking like a publisher

9. Not learning from the innovators

We can even agree with #1 since they are "automating" things like social search and, to some lesser extent, publication. We shortened #7 based on their implication - email is money. So True.

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Curagami New Look Includes 3 Favorite Content Curators Every Month

Curagami New Look Includes 3 Favorite Content Curators Every Month | Must Market | Scoop.it
From www.curagami.com - December 11, 2014 12:06 AM

Content Curators Added To Curagami
Content curation may be the ultimate team sport. Together we are smarter than alone. As we changed our startup http://www.Curagami.com look and feel today we added a place to share 3 favorite content curators each month.

December's Must Follow Content Curators:

@Cendrine Marrouat - https://www.cendrinemedia.com


@Neil Ferree

@Brian Yanish - MarketingHits.com

Significant curators across every social net these special marketers sift a mountain of content daily so we their lucky followers are smarter, wiser and better informed. If you are NOT following Cendrine, Neil and Brian on Scoop.it, Twitter, Gplus and wherever else they contribute (blogs and company sites) you are missing the easiest way to learn content curation and Internet marketing we know.

Happy holidays to three of our favorite content curators, Scoopiteers and people. We will share 3 curators a month and won't have a problem filling up our 2015 content curation dance card.

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Cendrine Marrouat - https://www.cendrinemedia.com's comment, December 11, 2014 4:57 PM
Wow, thank you @Martin (Marty) Smith!
Brian Yanish - MarketingHits.com's curator insight, December 22, 2014 3:46 PM

Thanks @Martin (Marty) Smith for including me on your must follow list. You the best!!! Brian
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Content Curation: Learn Content Curation From Great Curators via @Curatti_

Content Curation: Learn Content Curation From Great Curators via @Curatti_ | Must Market | Scoop.it
From curatti.com - January 20, 2014 11:12 PM


Best way to learn content curation is from cuators such as Jan Gordon, Brian Yanish, Robin Good, Ana-Cristina Pratas, Cendrine Marrouat & Scoopit team.


Marty Note
This post is about five lessons learned from favorite Scoopiters such as


@Guillaume Decugis   @Ally Greer


@Brian Yanish - MarketingHits.com


@ janlgordon


@Robin Good& @Ana Cristina Pratas

@Cendrine Marrouat - https://www.cendrinemedia.com


Tips include:

* Gamify.
* Customization of social nets and tools.
* Pulling value out of social nets and tools.

* Curating what you love.
* Curating across the tapestry of tools we must use as content curators.

@Brian Yanish - MarketingHits.com

@Brian Yanish - MarketingHits.com


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Olivier Milo's curator insight, January 21, 2014 12:23 AM

Love these tips by @Guillaume Decugis@Ally Greer, @Brian Yanish - MarketingHits.com, @ janlgordon, @Robin Good, @Ana Cristina Pratas@Cendrine Marrouat - https://www.cendrinemedia.com.
malek's curator insight, January 21, 2014 8:02 AM

Some of the best tips you'll find around
Carlos Polaino Jiménez's curator insight, February 1, 2014 7:05 AM

Nunca viene mal compartir conocimientos de expertos. Evitemos el "nadie aprende en cabeza ajena"
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Banana In Pocket Or Just Happy To Tell Brand Stories? Use Brand Storytelling to Make Customers Go Bananas

Banana In Pocket Or Just Happy To Tell Brand Stories? Use Brand Storytelling to Make Customers Go Bananas | Must Market | Scoop.it
From contentmarketinginstitute.com - August 16, 2013 8:46 AM
Betabrand sells clothing with a quirky, California feel. The company has managed to turn a relatively small product line into an internet sensation by offering strangely appealing oddities (e.g., Disco Pants) and by encouraging customers to become brand storytellers by sharing photos and videos of their lives.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great scoop by BY and @MarketingHits. 

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December Must Follow Content Curators Last Day

December Must Follow Content Curators Last Day | Must Market | Scoop.it
From www.curagami.com - December 31, 2014 7:13 AM

3 Must Follow Content Curators
Tomorrow we will share 3 more great and #mustfollow content curators, but don't forget to follow our December greats:

@Cendrine Marrouat - https://www.cendrinemedia.com

@Neil Ferree

@Brian Yanish - MarketingHits.com

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5 Secrets of Social Media Lead Generation [Infographic] via @MarketingHits

5 Secrets of Social Media Lead Generation [Infographic] via @MarketingHits | Must Market | Scoop.it
From www.sociallystacked.com - August 14, 2014 11:39 PM
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.

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Mobile Is The New Black: Make Your Social Media Mobile Friendly

Mobile Is The New Black: Make Your Social Media Mobile Friendly | Must Market | Scoop.it
From socialmediatoday.com - November 25, 2013 9:46 AM
Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including:


* Resize your Facebook posts No bigger than 620 x 320

* Choose Facebook Ads wisely

* Make it visual

* Turn up the content

* Get smart about couponing

* Take advantage of Twitter

* Upload to Instagram

* Utilize Email Marketing

My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year.


Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.


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Joachim Scholz, PhD's curator insight, December 2, 2013 9:24 AM

The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.

 

To oversimplify: Consumers watch big screens, but they touch small ones!

 

So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends.
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Power Curation Tip Via Marketing Hits: The Curation Tease Page [+ Marty Note]

Power Curation Tip Via Marketing Hits: The Curation Tease Page [+ Marty Note] | Must Market | Scoop.it
From marketinghits.com - January 21, 2013 11:29 AM
Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms.
Martin (Marty) Smith's insight:

Brian Yanish is a good friend, a trusted Internet marketing source and his website MarketingHits.com provided a great example in how to create SEO from curation. 

Brian creates a quick page about cool content he curates. Today Brian found a great "Ultimate Guide" from @YouBrandInc. Brian could push the link across Scoop.it, and he does use Scoop.it that way sometimes. 

The YouBrandInc.com "Ultimate Guide" is great content. Anyone creating an "Ultimate Guide" understands SEO and how to do keyword research because "ultimate guide" is a HOT way to describe content right now. 

Content handles come and go in popularity, but "Ultimate Guide" will probably always be valuable since it sounds so definitive. When you use a handle like "Ultimate Guide" be sure to deliver since your website could get hammered if your ultimate guide forgets 5 BIG tools everyone loves. 

The cool thing about using "Ultimate Guide" is anyone you forget will beat a path to your door to be included and then you can update. Brian creates a "teaser" page on MarketingHits.com for You Brand Inc.’s Ultimate Guide to Curation Tools.  

The advantage to a short page like this "teaser page", note Brian doesn't just copy their copy but writes a quick unique blurb and then pushes across to You Brand Inc., is your curation can bring social shares and juice to your website. 

One of the big questions in my Free Internet Marketing Consulting for Small Businesses (SMBs) this last Saturday was, "How are we supposed to keep up with all of this?" Curation with teaser pages like the one Brian created for the Ultimate Guide to Curation Tools is a great way to build a SMB’s authority without having to write thousands of words every day. 

A tactic like this builds page spread, the number of pages Google' indexes, adds frequency (remember Quality Deserves Freshness or QDF) and become an easy way to "curate" your way to authority.

 

Problem with using a tool, even ones I love like Scoop.it, is SEO juice (rankings and Google value) go to the platform. Brian's example breaks off a piece for MarketingHits.com as you should for your content marketing website by stealing his "teaser page" approach to curation. 

Brian and MarketingHits earn today's #StealThis. 

 


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