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Must Market

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Hero Marketing: Target's Great New Holiday Alice In Wonderland Ad [video]

Hero Marketing: Target's Great New Holiday Alice In Wonderland Ad [video] | Must Market | Scoop.it
From plus.google.com - November 6, 2014 9:17 PM
Hero Marketing: Target's New Ad
Love this new Target ad that uses Alice In Wonderland as a template to build a great #holiday ad. Using #myth and #fable… - Martin W. Smith - Google+
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Banana In Pocket Or Just Happy To Tell Brand Stories? Use Brand Storytelling to Make Customers Go Bananas

Banana In Pocket Or Just Happy To Tell Brand Stories? Use Brand Storytelling to Make Customers Go Bananas | Must Market | Scoop.it
From contentmarketinginstitute.com - August 16, 2013 8:46 AM
Betabrand sells clothing with a quirky, California feel. The company has managed to turn a relatively small product line into an internet sensation by offering strangely appealing oddities (e.g., Disco Pants) and by encouraging customers to become brand storytellers by sharing photos and videos of their lives.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Great scoop by BY and @MarketingHits. 

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