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The foundation of Sinek's work is his examination of the why, an exploration of who we are and what inspires or compels us to act. His early experience in advertising and his innate curiosity about the divide between successful and unsuccessful marketing campaigns led him to develop his own theory. This theory, which was developed out of his own struggle to comprehend his greater purpose, led him to the answer.
“I lost my passion for what I was doing,” he told me. “The reason I was in my malaise was because I knew what I did and how I did it, but I didn’t know why.” Human psychology is complex, and we are driven by competing, even contradictory, impulses of fear, desire, ambition, envy, and the need to connect. Why posits a clearing of the decks, a stripping down that sharpens our focus and helps us achieve a greater self-realization. “It was a tool that explained me,” he says.
Via The Learning Factor
Have you asked yourself recently 'why' you do what you do?
This simple question can change your thinking around your business......
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