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Imagine trying to communicate with customers that speak 11 different languages and come from dozens of different cultures. How would you help them understand how to manage their debt when they never had credit before? On a recent episode of mypodcast, YPO's 10 Minute Tips From the Top, I interviewed Ian Wason, CEO ofIntelligent Debt Management (IDM), on how he solved these exact problems.
Wason, a member of Young Presidents' Organization (YPO), related how his company is able to help clients in South Africa overcome their debt issues with a 90 percent success rate, which is substantially higher than his competitors. The key for him is strong and creative communication. Here are his tips for communicating effectively with your customers.
1. Identify their pain.
Successful communication with a customer starts with understanding. By identifying their needs, you are more likely to develop an appropriate solution. Moreover, by showing them empathetically that you understand their pain, they will also see that you care and will be more willing to work with you.
Via The Learning Factor
The communicator has to take responsibility for effective communication. Here are a few tips that should help.