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Most small business owners understand how important it is to invest in online lead generation, and they use a range of tactics including search advertising, email marketing, retargeting and more. But according to research commissioned by InsideSales, 55 percent of companies don’t respond to new sales leads at all. Why don't small businesses invest in lead management tools to organize and respond to leads?
Take a minute to think about how your business handles new sales leads. What does it cost you each time you lose a viable prospect? Whether it’s because you didn’t call back quickly enough, or because you didn’t have a way to stay in touch after your first interaction, you can no longer afford to make excuses for not following up with your leads.
Via Daniel Watson
