Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Customer experience is one of the largest points of focus in the new era of loyalty marketing, and continues to prove its value to a brand’s perception and, consequently, its bottom line. Via Eric_Determined / Eric Silverstein, Catherine Ferrand, Rosetta Carrington Lue 
Scoop.it!
"Why FIRST: Communication and the Golden Circle: Why, How, What? Inspire where others do not. Profit is JUST a result NOT a reason for existing."
Simon's examples include Apple (why so innovative?), Martin Luther King (lead major change, Civil Rights movement), and the Wright brothers (controlled powered manned flight that others did not achieve, tho' were working on.)
_________________________
"The goal is to do business with people who believe what YOU believe." ~ Simon Sinek _________________________
Apple: NOT, What we do, great computers. Want to buy one? RATHER: Everything we do, we believe in challenging the status quo, we believe thinking differently. The way we challenge the status quo is making products that are beautifully designed, simple to use & user friendly. We happen to make computers. Want to buy one?
Counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?"
Source here. Via Deb Nystrom, REVELN, janlgordon
|
Scoop.it!
From
mashable
We live in an age of increased complexity, velocity and demand for multidisciplinary thinking. So much of what we do today requires the careful balance of both generalists and specialists to make great work happen. It excites me to see more and more organizations embrace this approach by bringing together people from multitudes of fields and perspectives, enabling a new depth and diversity of visioning and problem solving. Optimally, these multidisciplinary teams are further supported through evolved organizational and management-thinking that favors meritocracy over rigidity. Organizationally, this can be achieved by constructing horizontal networks where there were once more stacked seniority-based hierarchies. In practice, managing people and teams of this sort requires every bit as much care and rigor as more traditional structures, but the energies are directed differently — there's more attention directed toward supporting relevant possibilities and valuable outcomes than reinforcing structure. The investment is worthwhile, because when it works, the results and cultural implications are magnificent. Via The Learning Factor
The Learning Factor's curator insight,
May 5, 2016 7:52 PM
When implemented strategically, the pros of a flat team structure outweigh the cons immensely |
“Employees are the backbone of a brand's values and help solidify the relationship consumers have with the brand,” said Brad Marg, COO of Clutch
Employee engagement is not a one time event, it's a journey!