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For any leader who wants to crisis proof their organisation, read the 8 mistakes to avoid.

For businesses in crisis, whether in a restructuring or taking steps to avoid one, the stakes cannot get any higher. In these situations, messages matter – not only their content but also their structure, the channel, the timing, and the tone they’re delivered in. What, when and how executives communicate during a crisis is critical and can have a dramatic effect on the change process and resulting outcomes. That’s why we’ve developed a set of principles that business leaders can follow to communicate more effectively – and empathetically – during a crisis.

There’s bound to be crises to face as a leader. How will you handle them? Consider these strategies, and remember that with each event there’s a learning experience. You’ll always emerge more knowledgeable than before the kerfuffle.