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We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces. This represents more than 1,000 titles across 10 industries.
The title of your lead gen content marketing item accounts for 82% of the variance in performance.
This is the single most important performance factor.
Certainly, you want good content, ideally on a topic that will perform well, but the reality is that the title is hugely important. Of course, when we are talking about performance/effectiveness, it’s a question of whether someone will choose to download it.What did our research find? Here are the 7 Key Factors to creating the most effective title....
Via Jeff Domansky, Mark E. Deschaine, PhD
Useful data on blogging best practices to guide you to stronger lead generation.