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Even before learners have clicked through a few slides, they perceive your brand and decide if they want to stick around. Ensure that you are giving off the right vibes with your branding.
Via Marta Torán
"En esta sociedad en constante cambio, las más poderosas y duraderas marcas se construyen desde el corazón. Son reales y sostenibles. Sus fundamentos son más fuertes porque se construyen con la fuerza del espíritu humano, no a través de una campaña publicitaria.." decía Howard Schultz Al igual que de pequeños, nos enseñaron el abecedario, para…
Learn an 8-step process for building a personal brand on Twitter, inspired by an impressive lineup of well-known experts. Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana.
Via Brian Yanish - MarketingHits.com
While the fundamental principles of personal branding are relatively easy to understand, successfully implementing the strategy isn't always straightforward -- and it isn't always pretty.
Via Marc Wachtfogel, Ph.D.
El experto Guillem Recolons nos explica la importancia de la propuesta de valor como eje diferencial para trabajar nuestra marca personal (personal brand).
What do all the most successful people tend to have in common? It’s a question that is seen as holding the answer to getting ahead in your professional life. If it works for them, it’ll work for me! Of course experience counts, and in certain, increasingly complex industries, relevant hard skills often hold the key.
Drag queens are experts on perfecting a public image and can offer valuable lessons in crafting your personal brand.
Hace tiempo leí una historia, no recuerdo donde, que cualquiera puede haber contemplado o vivido. En un aeropuerto, a una hora punta, un viajero discute con una azafata en el mostrador de facturación. En un momento en el que la discusión parecía que no llevaba a ning ún lado, el cliente hace la terrible pregunta retórica, “ ¿Sabe usted con quién está hablando? ” En ese momento, la responsable del mostrador reacciona de forma creativa y algo descarada. Coge el micrófono para que todo el mundo oiga por los altavoces lo que va a decir y pregunta lo siguiente: “ aquí tenemos un señor que no sabe quién es, por favor si alguien de ustedes lo sabe, que se acerque y se lo diga, muchas gracias ”.
Via Ramon Aragon
Most brands claim to have some form of social mission, but few act on it. Today’s winning brands are not only starting contentious, uncomfortable and socially-relevant conversations about the issues that matter, but they’re also getting off their buns and actually doing something about them. Huge corporate giants that value profit over the environment and human lives are a thing of the past. These businesses have no place in the economy of the future. In fact, 73 percent of millennials believe that businesses should not only take a stand about important issues, but also influence others to get involved in those issues. We want the companies we love to not only give a crap about the world, but also to advocate for us and take a stand on the issues that matter the most. It’s good for the planet and the people on it, and it’s super good for profits. To be competitive in the market of tomorrow, you have to be a company that cares.
Via David Hain
Everyone loves a good story, which is an important lesson for brands. Consumers want to develop meaningful relationships and relate to brands they can trust, and storytelling is a powerful way to accomplish that. I’m often asked to tell the story behind Influence & Co. It’s simple: My co-founder and my [...]
When you're in a great brainstorm meeting and the creative juices are flowing, it's easy to get carried away. Before you know it, you're pitching ideas about cats in tuxedos and wondering if there's any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in the room, those ideas may not get you the results you really want. Effective branded content is created strategically with the intent to serve your brand's goals. Next time a light bulb goes off, ask yourself these 5 questions to find out if your branded content idea is really that good.
Via Lauren Moss, Philippe Trebaul
Si miramos en el mundo de hoy en día, una de las principales metas que debemos desarrollar en nuestro Personal Branding es construir credibilidad. Las Marcas son una mezcla de psicología y ciencia ya que juntas nos traen sentimientos, emociones, experiencias o preguntas como “Sera verdad o no lo que dicen?” Cualquiera persona podría llamarse experto en alguna área, como un beisbolista profesional, jugador de fútbol de primera o simplemente estrella de cine. Es fácil construir una Marca, sin embargo si no demuestras lo que tu estas predicando podrías tener una reputación poco confiable. Tu Personal Branding es definido por tu credibilidad.
Via MyKLogica
Personal Brands Personal Brands sound more selfish than they are. Developing a strong personal brand is a rising tide capable of lifting all boats including company, friends and ideas or memes you create This "Ultimate Guide" to how to create an effective personal brand shares great tips, insight and "how to" guidance.
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Uno de los grandes retos de las organizaciones es conseguir que su capital humano pase de empleados a implicados. Las diferencias son ingentes, como ya he manifestado en algún post. Pero que nadie se engañe: en este movimiento deben salir ganando las dos partes en juego; si no, no funciona. Hace unos días hablaba de superpoderes, refieriéndome a los valores. Era en una charla TED, en que insistía en este hecho: sin la empatía ni los valores de los profesionales de las organizaciones, conquistar el corazón de los mercados será una tarea cuanto menos compleja.
"Por favor, que sepa tu mano derecha lo que hace la izquierda. Si no atente a las consecuencias". Branding dícese del” proceso de hacer y construir una marca mediante la administración estratégica del conjunto de activos vinculados al nombre y/o símbolo, que identifican a la marca...” Marketing dícese de “técnicas y estudios que tienen como…
El mundo es testigo de los increíbles avances en ciencia, y en tecnología. Es en este mundo veloz que la innovación tiene que poner rumbo a las persona.
Brand image can be roughly explained as your brand’s personality. As with everything else in marketing, brand image can’t be built in
Via janlgordon
1. Stand tall- No matter if you’re over 6 feet or barely 5, your posture speaks to how confident you are and can affect how others perceive you. Watch out for
One of the most difficult aspects of employer brand measurement is identifying data points that can be directly correlated to the strength of your employer brand. Most importantly, it’s critical to capture both qualitative and quantitative data. In addition, it takes careful wording and thoughtful c…
The average consumer is more informed, tech-savvy and intelligent than ever. And Human Marketing is without a doubt the future of modern business
Via janlgordon
"There is no-one-size-fits-all approach to personal branding. No matter where you are on the introversion/extroversion scale, your success lies at the intersection of what you do best and how you personally like to make things happen." The last paragraph of William Arruda's article sums up exactly why success is not the privilege of a few. We all have a chance to make it big. Personal branding is no exception. I always tell clients and participants in my social media classes that I never sleep the night before a presentation. Actually, I often am the most shy person in a room. But I have never let that stop me from achieving what I wanted. Why? Most of the reasons are in this article: Personal branding is not about being famous, it’s about being selectively famous.Personal branding does not require constant schmoozing at events.Personal branding is not a “me me me” activity. It’s about giving to others. - That's why curation is so important. Personal branding doesn’t require public speaking. - You don't have to take part in big events to be recognized by others. Social media has allowed us to make our voices heard. It's important to take advantage of it. Read the article at http://www.forbes.com/sites/williamarruda/2015/02/16/why-introverts-excel-at-personal-branding/ --------------- Cendrine Marrouat
Defining your proposition and message, and living up to it, will contribute powerfully to your career progression. And when you get to the top, don’t think you need to change your approach. Brands exist in the hearts and minds of the people who use them, and if you suddenly try to change them, you alienate the customer, which doesn’t do you an awful lot of good.
Via Stefano Principato, David Hain
#PersonalBranding MacGuffins - Stuff You Have To Have To Get That Dream Job
Personal Branding MacGuffins We explored Why Every Website Has A MacGuffin in Curation Revolution (http://sco.lt/9L7oCf and at http://www.curagami.com/featured/website-marketing-macguffins/ ). That got us to thinking about personal branding MacGuffins.
MacGuffins in film are plot devices that move the story forward but may not be fully explained to the audience. The glowing case in Pulp Fiction is a famous film MacGuffin.
Online MacGuffins are things customers expect. Things like Free Shipping for an ecommerce site whose absence does more damage than its presence creates benefit. What are MacGuffins for your personal brand?
Personal Brand MacGuffins include:
* Having a LinkedIn Profile. * Having recommendations from every recent job on your LI Profile. * Having YOUR picture on your LI Profile. * Including a link to your Twitter on your LI Profile. * Including a link to your personal blog or company website (and your personal blog scores higher). * Telling your story in detail, supported by your recommendations and visually.
What other "personal brand" MacGuffins, things that hurt more in their absence than may help in their presence, can you discover and share?
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Karla Gutiérrez escribe sobre la importancia de conseguir una "identidad de marca" en el eLearning.
Nos cuenta los beneficios que obtendremos y también aborda otros temas interesantes relacionados con la consecución de este objetivo:
Compromiso de la dirección. Los empleados como embajadores de la marca. Cultura de aprendizaje. Propósito. Consistencia y reconocimiento. El público objetivo. El atractivo emocional.