12 Critical Homepage Elements Every Website Must Have [Infographic]
Great checklist for B2B or B2C website homepage design.
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February 8, 2013
12 Critical Homepage Elements Every Website Must Have [Infographic]Martin (Marty) Smith
Martin (Marty) Smith:
Great checklist for B2B or B2C website homepage design. December 27, 2018
The Psychology Of Free Shipping and How It Drives Customer RetentionMartin (Marty) Smith
Can free shipping help truly compel your customers to buy more often? Here is how the psychology of free shipping can encourage customer retention and boost sales.
Martin (Marty) Smith:
Free Shipping in 2019 I have a few thoughts about free shipping for next year.
More Work
Less Work Free Shipping on any and everything lowered AOV but increased dollars to the bank, number of orders and new customers. Loyal customers weren't nearly as turned on by free shipping without a trigger as newbies.
Much Less Work - free out and back The trend is free out and back. We never tested this option since my C level managers were paranoid about COGS and the chance we would raise return rates. I think the additional profit and bigger file from free out and back more than pays for any COGs increase but never made that sale. If anyone has done free out and back testing I'd love to hear about it.
December 26, 2018
Can't Beat the Big A? Use These Tactics to Work WIth the Big AMartin (Marty) Smith
Beware the CRAP list -- and other things for CMOs to know about the e-commerce giant Amazon.
Martin (Marty) Smith:
Yes, Amazon is a blood-sucking vampire, but sometimes you have to work with blood-sucking vampires or perish. December 21, 2018
7 Ways to Use YouTube to Increase Online Sales In 2019 [Infographic]Martin (Marty) Smith
Is YouTube part of your 2019 digital marketing strategy? Here are some tips on how to use the online video leader for eCommerce marketing.
Martin (Marty) Smith:
No question VIDEO continues to be as close to e-com killer app as we are likely to get. This infographic shares 7 great tips for monetizing Youtube in 2019. "When you have rising monetization, rising growth and rising data collection, it drives a lot of regulatory scrutiny whether it’s related to data privacy, competition or safety in content."
Martin (Marty) Smith:
Meeker is as close to Nostradamus as we are likely to get.
Farid Mheir's curator insight,
May 31, 2018 5:13 PM
WHY IT MATTERS: this is the annual presentation to level-set everyone on the Internet, mobile, ecommerce, cybersecurity, epayment, personalization, etc. She covers everything and shows that digital transformation is in full swing. Just WOW. Again. December 18, 2018
Retail isn’t dead, it’s just changing: Shopify’s Shimona Mehta on the future of e-commerce and Direct-to-consumer trends #eCommerce #RetailMartin (Marty) Smith
Shimona Mehta, Head of Revenue Acceleration for Shopify Plus, talks about the future of e-commerce and the key trends that are shaping the space. She talks about the three key trends shaping e-commerce today: Constantly shifting consumer behaviour, the need for retailers to innovate, and the rapid growth of direct-to-consumer sales. Watch the video for insights from Mehta on what these trends mean for your business.
Farid Mheir's curator insight,
October 16, 2018 8:59 AM
WHY IT MATTERS: another point of view from an ecommerce pure play shopify. Interesting tidbits although there are a few commons grounds.
Anthony Siegle's curator insight,
April 4, 2020 3:38 PM
Trends in today's marketplace show a decline in traditional ways and a shift towards online shopping and e-commerce.
July 19, 2017
Death of Money - What You Don't Know About Bitcoin Can Hurt your Online StoreMartin (Marty) Smith
Death of Money Money is changing fast and so too must online merchants. It's possible to see a "closed box" in the not too distant future where transactions happen thanks to a series of chatbots, blockchain, and Bitcoin. If nothing in that previous sentence makes any sense start by reading this article about Bitcoin and money.
Martin (Marty) Smith:
Confused by the death of money? Read this excellent Mashable summary of what the heck is going on and why you need to care. Stealing From Video Game Developers Video games can teach e-commerce merchants many lessons. Video game developers can teach even more valuable lessons. This Curagami post shares five tips online merchants should steal today including:
With such great marketing is there any wonder why Blizzard Entertainment has more than thirty million Overwatch players? Doomfist is a new brilliantly named Overwatch character and gamers are talking about little else this summer. Doomfist is more important than Game of Thrones to gamers.
Martin (Marty) Smith:
This Curagami post continues a conversation about appropriating video game developer's brilliant marketing ideas, strategies, and tactics to online commerce. July 11, 2017
Will Amazon Rule Prime Day Forever? Other Retailers Fight Back This Summer via AdageMartin (Marty) Smith
Other Retailers Take Prime Day Shots
Martin (Marty) Smith:
Amazon Prime isn't just for Amazon anymore. July 10, 2017
Code Schools - Will They Change Your Career and Life? via CuragamiMartin (Marty) Smith
Code School Problems This Curagami post shares five problems we experienced at The Iron Yard coding school in Durham, North Carolina. The post places code schools in the context of problems we would have had hiring a graduate when we ran an e-commerce web design shop. Problems such as:
In our class of more than twenty students, we doubt more than five are working in a web design shop today. So more than $100,000 was spent, tuition then was $10K for twelve weeks of class, with little return, chance to change the student's career or provide value $1.50 in late fees from the library or other online classes couldn't provide.
Martin (Marty) Smith:
Our Curagami post summarizing problems we experienced during our tenure at The Iron Yard in Durham, North Carolina. Hopefully, you read our code school problems piece before paying for the broken promises most will receive. July 7, 2017
Oracle on How Social Listening Analytics Will Change Your E-commerceMartin (Marty) Smith
Oracle on Social Listening Analytics
As a brand, rather than force the majority to hit the metaphoric mute button, wouldn’t you rather figure out how to play the perfect tune for your various audiences? If this is your company’s pursuit, then I suggest you (literally) listen up.
Martin (Marty) Smith:
Social listening analytics was a new idea for us and we like it. 9 Actionable E-commerce SEO Tips We like the straightforward simplicity of this list of e-commerce SEO tips. Writing better product descriptions seems obvious, but you'd be surprised how many online merchants walk by the obvious.
Nothing in SEO is complicated as these 9 tips show despite their "advanced" claim. Tips such as the create "versus" posts will occur to anyone who sees what controversy does to visits (it increases them). Visiting isn't conversion and many new to-e-commerce make that simple mistake.
Martin (Marty) Smith:
Good list of SEO tips for e-commerce though not as "advanced" as they make out. June 27, 2017
Warby Parker - 5 Digital Marketing Tips To Steal Today - CuragamiMartin (Marty) Smith
5 Digital Marketing Tips To Steal Today After purchasing two pairs of Robert Rauschenberg inspired frames from WarbyParker.com we came away with admiration and five digital marketing tips other online merchants should steal.
Martin (Marty) Smith:
Our summary of how much we enjoyed buying new eyeglasses frames from WarbyParker.com and ideas every online merchant should steal today.
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Martin (Marty) Smith:
Raymond Loewy's ideas live on. If there is a better description for the future of web design and development than MAYA we don't know what it is. What do you think?
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4 marketing innovations headed to brick-and-mortar retail in 2017Martin (Marty) Smith
Global e-commerce revenues continue to grow, and brick-and-mortar retailers are feeling the heat. There’s plenty of evidence pointing to their survival, so why the anxiety?
Despite all the buzz surrounding electronic and mobile commerce, 85 percent of consumers say they prefer to shop in physical stores, a 2016 study by TimeTrade (registration required) found. Even when the same product can be ordered online or purchased at a nearby store, according to TimeTrade’s data, 71 percent of us will still schlep out to the brick-and-mortar retailer to get it. October 14, 2016
In Time For the Holidays - 39 Awesome eCommerce WordPress ThemesMartin (Marty) Smith
E-commerce Themes Symphony of Feeds The New E-commerce Game The new e-commerce game shares a video, haiku deck and 5 of our favorite online marketing tools all ahead of a keynote address at a FedEx sponsored conference in Raleigh, North Carolina today.
E-commerce is not for the faint hearted. Want to get natural links to your product pages? Try e-commerce content marketing!
Martin (Marty) Smith:
Going to riff a long post on these e-commerce content ideas on Curagami. Google Rankbrain SEO's New Math
.Read More Hacking Happens - 5 Security Measures shares the death, taxes & websites get hacked as life's new certainties or maybe not if you do these 5 steps today. Epic Ecommerce Journey – March 12, 2016
Google to bloggers: Disclose & nofollow links when reviewing gifted productsMartin (Marty) Smith
Google issues new best practices to bloggers who receive free products. Is Google about to send out a new manual action for paid links in exchange for product reviews?
Martin (Marty) Smith:
Google Vs. Federal Trade Commission? Take Google & Give the points (everytime). |
this works better for business sites than academic sites, but it is a very good resource.
Interesante guía rápida que propone 12 elementos que debería tener la página principal de un sitio web