Today I’m sharing a list of 25 visual content marketing tools to engage your audience.
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digital marketing strategy
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Today I’m sharing a list of 25 visual content marketing tools to engage your audience.
there are dozens of tools that allow you to create visual content even if you are not a designer.
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Learn how to use visual marketing to create great graphics for your blog or social media posts.
A solid visual brand ties all of your content together across social media platforms and helps people recognize your posts.
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Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.
Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.
Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse.
However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading
With detailed images, you can get the attention of up to 67% of your targeted audiences.
And,,,,,,,,you can download a free guide
Martin Smith again on the importance of Visual Content Marketing, Storytelling and Persona ! Really Worth Reading !
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[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy. He outlines 5 reasons why your strategy might fail: You believed the biggest myth content marketing ever told the world You made content without a community You invested in content creation, but not in it's amplification You ignored content's most powerful channel: SEO You gave up too fast
How content marketing works?
Get ready for the long, entertaining and highly informative trip. I like the section about "content without a community", a real eye opener.
Excellent and exhaustive punch to the gut of the many "content marketing" myths that exist. I would've added a section on Mark Schaefer's Content Shock, but that 1,000 word post is for another time. Between then (when I write the rejoinder) and now read Rand Fishkin's riff on why "inbound marketing" fails and see if you recognize some of your myths, urban legends and untruths about content marketing.
Love the almost RANDOM case view (see the beard slides) since that journey is so accurate to how journeys start, are sustained and end up in a purchase or subscription.
Also discusses visual marketing tend in a cool way (nope, nope, yes on Google).
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You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue. Here are 8 Visual Marketing Lessons from Vogue:
* Be specific & BIG NUMBERS are great ways to be specific.
* Be branded – take advantage of existing brands such as Shades of Grey.
* Be topical – March is “fashion week” in NYC and both magazines have extensive features.
* Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).
* Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.
* Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.
* Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.
* Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.
@Martin (Marty) Smith proves again simplicity is the tip of sophistication. A clean dozen of how-to. For a visually wired species like human being, it's always the eye placement and the body positioning.
It's hard to walk into a B-2-B client using Vogue as an ex. but everything they do has relevance. Takes an openminded client to know it.
This is just a tip for the marketers who would want to fully realize their marketing potential with some of the tools discussed in this article.