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In 2014, include content curation in the content marketing mix. Here's research to help you make the business case & actionable marketing tips.
Content marketing in 2014 requires a content curation component and related strategy. Why? Because despite increased content marketing budgets, content is projected to grow exponentially to 8 zettabytes by 2015 according to Mary Meeker of KPCB.
According to Google’s Zero Moment of Truth (ZMOT), buyers check an average of 10.4 sources when they research a purchase. This translates to providing lots of information targeted at answering their specific purchase related questions.Prospects are 70% of the way through their buying decision before they contact your firm, according to Google...
Via Jeff Domansky
Heidi Cohen shares actionable tips to help you use curation and content marketing to reach consumers on their new buying path.