This article discusses the benefits of a long form content strategy, along with the warning that not all content fits this form
Via janlgordon, massimo facchinetti
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Content Creation, Curation, Management |
This article discusses the benefits of a long form content strategy, along with the warning that not all content fits this form
Rescooped by malek from Curation, Social Business and Beyond |
Some solicitations for sponsored content come with the demand that you include follow links. Resist the temptation to take the money. Here's why
I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.
Why follow links are a turn-off when it comes to Google search.
Avoid Using Follow Links in Sponsored Posts
In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.
Capaloff explains the rules that Google has set forth and how they calculate your PageRank.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/ITMA309sA7T
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Curation, Social Business and Beyond |
This piece and infographic is from Adam Vincenzini on his blog.
I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search
Here are some highlights:
Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.
Where do online influencers operate?
**They are active everywhere:
Most popular are:
blogs, Twitter, Facebook, YouTube, Online
communities, discussion boards
Assumptions:
**Influencers are active on Twitter
**Influencers operate some for of blogging hub
Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data
The initial steps involve:
1. Search by keyword
2. Search by location
3 tools useful in the process: The first two you can also search by location:
**followerwonk.com - then run this through another influencer tool -
tweetlevel to give it even more relevance (this isn't fool proof)
**locafollow.com
**twingulate.com
There are more suggestions in this piece having said that:
**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.
** this can help narrow things down, significantly
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/7humubp]
I selected this article from Curatti written by Shelly Kramer because it provides insight into how to effectively use long form content to capture more readers.
Why long form content is well received by your audience.
Long Form Content Success Strategies
Most readers prefer digestible, longer content. I agree that you need to write it in a way that adds value to your community.
Kramer explains the impact of long form content on your blog.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
.
Read full article here: http://ow.ly/iNl2309GWns
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today