What makes a Blogging Champion? Persevering through the the planning process and continuing to write when you'd far rather giv
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Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Content Creation, Curation, Management |
What makes a Blogging Champion? Persevering through the the planning process and continuing to write when you'd far rather giv
Rescooped by malek from Content Creation, Curation, Management |
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal hasMore
I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.
The right way to approach your audience is through high-quality content, not high quantity.
Correct Misguided Thinking for Your Content Strategy
The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.
Zambito explains the different misconceptions related to content planning and marketing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
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Read full article here: http://ow.ly/s6By30aDSSZ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Mastering Facebook, Google+, Twitter |
Summary of article published at Content Marketing Institute: http://contentmarketinginstitute.com/2017/03/linkedin-publishing-sharing-trends/
Are you publishing on Linkedin? See the Slideshare for key stats to get more shares. FYI, the most shared posts are How-Tos of 1,000-3,000 words, followed by short lists.
Rescooped by malek from Content Creation, Curation, Management |
This article discusses the benefits of a long form content strategy, along with the warning that not all content fits this form
I selected this article from Curatti written by Shelly Kramer because it provides insight into how to effectively use long form content to capture more readers.
Why long form content is well received by your audience.
Long Form Content Success Strategies
Most readers prefer digestible, longer content. I agree that you need to write it in a way that adds value to your community.
Kramer explains the impact of long form content on your blog.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
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Read full article here: http://ow.ly/iNl2309GWns
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Curation, Social Business and Beyond |
Content first, then leveraging social
I selected this article from Curatti written by Michael Brenner because it provides insights on how to create a vibrant content marketing hub for your business.
Brands need to develop their own digital content platform before leveraging social media.
Why Social Media is About Distribution
A brand-owned content platform will build an audience more than just relying on social media. I agree that you can reach more people by effectively reaching your target market with the information they are seeking.
Brenner explains how to create your own branded hub in an authentic and simple way.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/LjmA308PcKP
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Digital Brand Marketing |
Our brain passively takes in dry information. However, when we are hearing or listening to stories, It is full
I selected this article from Curatti written by Scott Aughtmon because it explains the scientific process behind our brain response to compelling content.
Understand what drives people to respond to a story.
Study Reveals Engaging Content Wins Over Readers
The creative locations in the brain respond to certain types of storytelling. I agree that in order to attract an audience you need to understand what how they respond.
Aughtmon shows us how the mind if affected when presented with a catchy story.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
Read full article here: http://ow.ly/5oox306XfiI
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from AtDotCom Social media |
In the modern digital age, it has become significantly more difficult and challenging to capture the attention of the sophisticated consumer
Rescooped by malek from Curation, Social Business and Beyond |
In this article, Shelly breaks down the state of content marketing today and examine some of the biggest content challenges
A growing shift in consumer power calls for a growing content need, which faces a long list of challenges.
Rescooped by malek from AtDotCom Social media |
Is your business generating enough sales from your social media efforts? Would you like to turn your website subscribers into loyal customers? According to Statista, by 2018 there will be approximately 2.67 billion people who use social media worldwide. When it comes to building your business through social media, your blog is your greatest asset. …
Rescooped by malek from content marketing |
Employ someone and you have to consider salary, workspace, and equipment; not to mention benefits like medical care and paid vacation time.
Conversely, freelancers are only paid for the work they do.
This is generally (though not always) more cost-effective than taking on someone in-house, and allows you to increase or decrease their workload as needed.
This makes outsourcing extremely flexible, which is a huge win for small businesses.
But don’t get too excited just yet… there’s a hard part: actually finding great freelancers and managing them effectively.
Thankfully there’s plenty of tools designed to help you do just that (and many more being released all the time).
Let’s take a look at some of the more recent additions to the market that can help you to outsource and manage your content creation in 2016...
Here are some surprising tools to help you manage your content creation inside and outside.
Rescooped by malek from BI Revolution |
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Scoop.it Crushes Wordpress
The @Scoop.it team has done an amazing job. Their content curation tool anticipates what is going to happen next beautifully as a stat we found by accident proves.
How does Scoop.it compare to Wordpress?
We wrote and Scooped a post on the 5 Reasons We Are Leaving Wordpress ( http://sco.lt/590bYn ) earlier. As we shared that post in our Web Design Revolution Scoop.it feed ( http://sco.lt/5Hy5Q1 ) we wondered how the tools would compare.
As we noted in our post the comparison isn't straight up. We've used Scoop.it longer, but we've put more time into Wordpress since 2014 (by far). So differences in usage may be moot, but results sure are not.
Results speak to many things including the "lean marketing" and critical role content curation plays in our marketing future as @Guillaume Decugis and the Scoop.it team preach. The biggest win is in the TIME to RESULT ratio. Scoop.it is a snowball rolling down hill now.
Momentum and good friends such as @massimo facchinetti, @malek , @Ana Cristina Pratas @Cendrine Marrouat - https://www.cendrinemedia.com and @John van den Brink (to name only a few) mean what any content marketer needs most - a supportive tribe of advocates - we have...on Scoop.it. Not so much on Wordpress.
How does Scoop.it compare on our 5 Reasons We're Leaving Wordpress?
* Spam - Had some in the beginning, but @Marc Rougier Guillaume and the team CRUSHED spam now threatening to choke WP.
* Unrealized Promise - Scoop.it under promised and over delivered vs. Wordpress
* Bad SEO - Our first feed, Content Revolution (http://www.scoop.it/t/curation-revolution ) has fallen to #6 after owning #1 on Curation Revolution for years. I'm to blame here. since I put so much time into Wordpress (who knew :).
* Crap Overload - Scoop.it is BUILT to filter the web's CRAP into effective content curation with tools such as their keyword based spider and community suggestions. Scoop.it FILTERS CRAP into meaningful content with ROI attached.
* Multi-platform Content Curation - That phrase describes Scoop.it's mission so they CRUSH WP here too.
No matter how you cut the stats, content curation beats blogging and Scoop.it crushes Wordpress (period, full stop).
http://sco.lt/590bYn
When stats confirm anecdotal evidence:
Good job @Martin (Marty) Smith , you nailed it, I had the same Scoop-it-first, feeling, and here you come with numbers and case for Scoop.it. It's all about shared interests (what you rightly called, tribe of advocates) and friendly platform. Thank you for mention
Rescooped by malek from Digital Brand Marketing |
In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.
What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....
Find out which up-and-coming content types you should be testing in 2016 for your content program.
It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016.
We wish a wonderful Christmas and a very prosperous New Year!
The Team at 2DiFore Marketing Solutions!
Rescooped by malek from Digital Brand Marketing |
Today, you’ll learn 9 strategies that’ll help you create highly engaging content that’ll draw your target audience in.
To create a richer experience for your audience, your content needs to impact their lives and answer their questions. It also needs to be strategically planned. Don’t be like the 70% of marketers who lack a consistent or integrated content strategy.
Let’s take a look at the 6 content writing strategies that’ll help you acquire more organic traffic....
Neil Patel offers nine useful strategies for better, more engaging content. Recommended reading. 9/10
Rescooped by malek from Digital Brand Marketing |
Do you want to master content creation? If so, you must read the responses I've received from 28 of the best content marketers out there. Are you ready?
Rescooped by malek from Digital Brand Marketing |
Bryan Kramer serves as a sort of Zen master to digital marketers. While marketers comb through social analytics, Google analytics and the other daily jetsam of marketing campaigns, only to discard the analysis when a new metric turns up, Kramer’s company Pure Matter exudes a composed calm, adjusting its campaigns [...]
Scooped by malek |
Download this content marketing kit, including 6 free templates to easily create ebooks, blog posts, infographics, social media content, SlideShare presentations, and press releases.
Rescooped by malek from Digital Brand Marketing |
Which is why we invited Irina Weber from SERanking.com to enlighten us as to which tools are the most productive and best organized to help you succeed as a blogger.
Irina and her team have tested many tools of top productivity and blogging experts and have a good idea of what top performers in the blogging world are using to get through the day in a highly productive manner.
Here’s an awesome list of SEO tools that can simplify and supercharge your blogging efforts…
Very useful, especially i found BuzzSumo very useful and there are many useful tools which are worth trying. Thanks for sahring
Here’s an awesome list of SEO tools that can simplify and supercharge your blogging efforts
Rescooped by malek from Digital Brand Marketing |
Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…
Headline today Or Headline news,
We're more likely to read Headlines not the post body.
Great headline writing tips via storyteller Karen Dietz.
Scooped by malek |
Brands use social for storytelling 88 percent of the time.
Storytelling is also a powerful leadership tool we can use to really connect with our staff.
Rescooped by malek from Public Relations & Social Marketing Insight |
Content inspiration and creation is an art and a science of revelation, experimentation, and testing. You need to discover the type of content that resonates with your target audience and this is an online game you have to play. It means finding what works on Facebook, Twitter, and now even LinkedIn.
LinkedIn discovers contentLinkedIn has been providing a publishing platform for 100 global influencers since 2012, which it expanded to 500 in 2013. They announced in February 2014 that it was opening it up to another 25,000 members and then over the next few months giving access to all its members. As a creator of content this is great news. It brings LinkedIn to life!
Do you have access to LinkedIn’s publishing platform?If you go to your LinkedIn homepage (not your profile page) you will need to look at the “Share an update” box and look for a pencil symbol next to the paper clip...
Jeff Bullas offers an excellent blueprint to publishing on LinkedIn. Essential reading for content marketing, PR and bloggers. 9/10
Accelerate your Know, Like and Trust phases for gaining more referrals by publishing on LinkedIn.
Curation is great but content development is key. Here is an excellent tool for understanding and getting your arms around publishing on LinkedIn.
Scooped by malek |
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my …
Scoop for keeps
Very Useful Tools !!! - Storytelling helps you going Viral. This is How To Make Your Stories Come Alive - Have a Look !
Scooped by malek |
Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.
Thought provoking discussion: Why Scoop.it?
What models work, how to spot trends, how to employ analytics....
(No spoilers, #must read)
We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.
Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.
He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.
Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!
Scoop.it influences social media marketing and more...
Rescooped by malek from Public Relations & Social Marketing Insight |
Do a Google search for “landing page templates” and you’ll find upwards of 2.5 million results at your fingertips. But effectively optimizing your website involves far more than plugging in a pre-fab template. The fact is, in many cases you can make bigger gains in conversion by optimizing your site’s content, copy and headlines.
Fortunately, there are some great tools that can help you get started on this critical aspect of your digital marketing effort....
I found this free Emotional Marketing Value Headline Analyzer to be an effective tool.
Several useful tools, several free, to help you improve your copy.
Rescooped by malek from Public Relations & Social Marketing Insight |
Perhaps the biggest barrier to an effective social media marketing initiative is both executives trying to sell social media internally and a failure to understand just how important social media marketing is to conversion. I could give you a lot of data about social media, it’s short shelf life, the fact that only 16% of brands facebook posts are read and the fact that engagement is down since facebook evolved to timeline but it’s much more than that.
Marketers need to have a deep understanding of what they are selling (hint: it’s not product features) and understand what makes someone want to purchase their product. In addition they need to know that just because someone purchases their product does not mean they want to have a relationship with the brand.
Silverman Research and Unilever recently surveyed 644 people from more than 30 countries to find out why more companies don’t use social media. Participants highlighted 16 different barriers companies face when incorporating social media, but they considered these four the most significant...
A prudent conclusion here
"Instead of relentlessly demanding more consumer attention, treat the attention you do win as precious."
Find out the four biggest barriers to implementing content marketing. Also 3 myths about social media and consumers via Harvard Business Review blog.
Yes, when it come to social media marketing, more isnt better.
In my opinion, the main goal of social media marketing is user engagement.
The quality of the information is much more important in this case..
It is crucial for corporate level executives to understand how increasingly important social media outlets for business are with a future trend set to take over advertising and brand equity building.
I selected this article from Curatti written by Adeel Sami
because it provides insights on how to keep the momentum in your blogging strategy.
It takes consistent dedication to make your blog successful.
How to Become a Blogging Champion
It's easy to to want to give up on your blog. I agree that you can be successful by realizing that the end results are rewarding.
Sami explains the best ways to keep your focus and stay positive.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/MQ0t30bfb92
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today