"The very epic nature of The Hero’s Journey makes it problematic for most for us as marketers. Relying on this type of story assumes we have the full attention of our audience as well as the content to make it work.
What if you don’t actually have a strong enough story with all the twists and turns of the Hero’s Journey? Your story falls flat and ends up trying too damn hard.
There are so many ways to tell stories in your business, but if you’re going to use the Hero’s Journey, deconstruct it so you’re not telling an epic story, but a much more bite-sized one. Every one of the 12 steps of The Hero’s Journey could give you the jumping off point for stories to share in your business."
Read the full article to find out more about these four examples of how to turn the traditional journey into one related to your business or yourself:
Ordinary WorldCall to AdventureMeeting with the MentorReturn with Elixir
Via Kim Zinke (aka Gimli Goose), Os Ishmael
The Hero's Journey for business storytelling can be all wrong. It's too epic. Too long. And it assumes your audience cares. I like how this article addresses telling your story in bite-sized bits.